For Eater, Bettina Makalintal reports on a refreshing trend in the restaurant industry: businesses embracing lo-fi, handwritten communications and announcements in response to the ceaseless AI slop we’re served across social media these days. From a grocery store’s hand-illustrated flyers to a burger joint’s Sharpie-scribbled menu specials, restaurants are choosing advertising with a human touch and rejecting polished AI-generated graphics.
It’s hard to think of a path of more friction than choosing to run a restaurant; why add even more friction to that? In these conditions, yes, it costs more to hire a photographer to promote your new menu than to generate one with AI, but it’s also increasingly clear that many people would rather see a badly taken, lo-fi photo than an engineered AI image. For one thing, it feels like a reflection of one’s values. To me, a restaurant that employs AI art is capitulating to the culture of slop, akin to reheating premade food from Sysco. It’s impossible to square with a value system that cares about craft and integrity.
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