For Roads & Kingdoms, Bianca Bosker explores the world of high-end Japanese fruit: $500 strawberries and $27,000 melons. The epicenter of the luxury-fruit business is Sembikiya, the Bergdorf Goodman of fruit markets.
When I arrive in the marble lobby of the high-rise to which I’d been directed, I pass back and forth in front of what appears to be a jewelry store before finally realizing it is Sembikiya. Dark, polished wood and sheer curtains line the walls, and sparkling chandeliers shaped like exploding snowflakes twinkle overhead. Glass display cases hold meticulous rows of fruit tended by prim women in starched black uniforms and berets ready to share anecdotes about the sweetness of the pears ($19 each), or Sekai-ichi apples ($24 each). Middle-aged women with Chanel bags and teased up-dos inspect plump, jade-colored Seto grapes swaddled in crisp white paper, while their husbands admire the altarlike case of muskmelons at the center of the floor, each one perched on its own wooden box lined with mint-colored paper ($125 each).