Maybe it’s no surprise, then, that many tech workers in San Francisco turn to psychics for a glimpse of the future. Or that psychics, in turn, are rebranding themselves as spiritual therapists, executive coaches, and corporate counselors. The trend is common enough to be spoofed on HBO’s Silicon Valley, where the show’s fictional tech CEO confers with a spiritual guru. Meanwhile, real-life tech execs are increasingly candid about their spiritual hygiene: Salesforce CEO Marc Benioff endorses yoga; LinkedIn CEO Jeff Weiner advocates mindful meditation; and the late Steve Jobs, a student of Buddhism, was mentored by a Zen priest.
The San Francisco Yellow Pages list 128 psychics and mediums in the city; there are 141 listings for astrologers (with some overlap between the categories). In the Bay Area at large, psychics are keen to cash in on tech’s spiritual awakening.