Have you ever thought really hard about donuts? Like, 7,000 words hard? Keaton Lamle did, The Bitter Southerner published it, and it’s very much worth the reading — an extended meditation on food, America, capitalism, regional identity, and the future. Turns out we have a lot to learn from donuts.

Lamle, who can be forgiven for reserving his most effusive gushing for Krispy Kreme rather than Dunkin’ by the accident of his Southern birth, gets a bit more personal when reminiscing about the famous Krispy Kreme “Hot Now” sign. And I’ll give him that; a freshly-fried donut is a thing of beauty and joy forever.

They are very much not all over Atlanta, or Birmingham, or Charlotte. Despite expansion around the turn of the 21st century, you’ve still got to go out of your way to find Krispy Kreme stores. In fact, it’s almost like they find you. You’re driving down Atlanta’s magnolia-draped Ponce De Leon Avenue, and red, cursive neon, evocative of a ’50s downtown movie marquee, unexpectedly beckons. Majestic Ks that trail to the end of each word — somehow without connoting the South’s tortured history with such plosive consonants and alliterative acronyms — calling you to come.

The inevitable dilemma comes when you spot that anachronistic “Hot Now” neon sign ablaze. The promise you’ve made to yourself or spouse or kids: that if it’s hot, we stop. But shit, that’ll mean pulling a U-turn across three lanes of traffic. That’ll mean turning around and fighting to get in the parking lot. Is anybody in this car even hungry? Can’t we let it slide this one time? What inviolable principle are we even abiding by with this “it’s hot, we must stop” directive, anyway?

For me, the prospect of wearing the paper sailor’s hats on Instagram usually ends the argument.

You’ll still pry my Dunkin’ Donuts medium iced latte and Bavarian cream donut out of my cold, powdered-sugar-covered, New Jersey-born hands, but Lamle’s piece is piped full of food for thought. (Zing!)

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