[Marcia] Mogelonsky speculated that red was nonthreatening and lacked the acidic quality that can turn people off lemons and other citruses. But it’s not only that. The importance of the color red, sometimes over or in place of specific flavors, is notable. What is fruit punch, when you think about it, but a generic, noncommittal […]
Why Do We Prefer Pink and Red Candy?