Posted inNonfiction, Quotes

New York City’s Menu Wars

In the early 1990s, food delivery services on Manhattan’s Upper West Side sparked what New York Times writer Emily M. Bernstein called “the menu wars.” Everyone from dry cleaners to nail salons followed Chinese restaurants’ lucrative lead, placing paper take-out menus inside apartment buildings’ lobbies and mail rooms and under residents’ doors. Angry tenants demanded […]

Posted inNonfiction, Quotes, Uncategorized

Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall

In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]

Posted inNonfiction, Quotes

What Is an Authentic Greek Salad?

At The Awl, Dan Nosowitz writes about the history and singular charms of what’s called the “Greek salad,” and about the slippery nature of authenticity. After the financial agreement Greece recently signed with its creditors, it’s a good time to be reminded of the strength of Greek’s handiwork with greens, veggies and herbs, and their influence […]

Posted inNonfiction, Quotes

The History of Weak American Beer

In The Atlantic, Joe Pinsker writes about the historical conditions that shaped the flavor and body of America’s popular commercial brews. Like the cultural melting pot of America itself, various factors, including market forces, thirsty laborers, WWII rationing, religious movements and the idea of temperance all thinned our big brand beers into the light, offensively […]

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