Posted inNonfiction, Quotes

How In-N-Out Withstood Competition By Not Changing Anything and Taking Care of Employees

Under her three-year tenure, In‑N‑Out has expanded—cautiously—into Texas, a move she says has been in the works for a decade. That foray brought one rare, considerably less-than-daring change to the company’s formula: It added iced sweet tea to the menu. “We knew that everybody loves sweet tea there,” Snyder explains. “It’s not that hard. We […]

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Reading List: Fashion Week

Emily Perper is a word-writing human for hire. She blogs about her favorite longreads at Diet Coker. It’s Fashion Week at Longreads. From street sense to the ethics of cool, fashion is a fitting follow-up to last week’s “Believe in Your Selfie.” 1. “Girls on the Street.” (Katie Haegele, Utne Reader, September 2013) Forget Fashion […]

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