Emily Flake reflects on the shifting nature of magic and power in middle age.
Gen X
Posted inEssays & Criticism, Feature, Nonfiction, Story
Losing the Plot
Not planning for death is killing me.
Posted inHighlight, Longreads News, Nonfiction, Podcasts, Unapologetic Women, Writing
Introducing ‘Fine Lines,’ a Series About Age and Aging
A new essay and podcast series examines how attitudes toward age and aging have changed.
Posted inEditor's Pick
The New Midlife Crisis: Why (and How) it’s Hitting Gen X Women
Ada Calhoun’s ranging examination of women in the Generation X demographic — sandwiched between the much larger Baby Boom and Millennial generations — and their unique struggles in mid-life.
Posted inNonfiction, Quotes
The ’90s Soda that Nobody Cared About Until It Was Dead
Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.