Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]
Business & Tech
Posted inNonfiction, Quotes
Netscape, 20 Years Later
Chris Wilson: I still remember the very first time I got HTML content pulled over the network through Libwww and I was displaying it on my debugging monitor in my office at NCSA with Jon Mittelhauser sitting over my shoulder looking at it, and thinking that was amazing. I knew that it was going to […]
Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Posted inNonfiction, Quotes
The Secret Behind Pixar's Storytelling Process
Fast Company has an excerpt from Creativity, Inc., the book by Pixar co-founder Ed Catmull (with Amy Wallace), which goes inside the creative process at the studio. Catmull attributes much of their creative success to their internal process for continually refining stories. It includes meetings with the Braintrust, a group of executives, directors and other […]
Posted inNonfiction, Quotes
Joe McGinniss: 1942-2014
Nixon had refused the teleprompter from the start. He kept all the figures—crime rising nine times as fast … 300 cities … 200 dead … 7,000 injured … 43 percent of the American people afraid … He kept them all in his head, like the date of the Battle of Hastings. Now he was starting […]
Posted inNonfiction, Quotes
What Silicon Valley Is Really Selling Us
Wired senior editor Bill Wasik on the public’s changing relationship with both Silicon Valley and the technology it creates and promotes: One of the most toxic memes to waft out of the industry recently has been the idea of quasi-secession, whether it was Peter Thiel’s dream of floating hacker communities or Tim Draper’s plan to make Silicon […]
Posted inNonfiction, Quotes
The Big Problem with Financial Journalism
One great problem with financial journalism, especially in the decades leading up to the crash, has been that it’s often written in an argot understandable only to the already highly financially literate. Andrew Ross Sorkin doesn’t usually employ such specialized language. This has led to the mistaken belief that he’s explaining the industry to regular […]
Posted inNonfiction, Quotes
From Facebook Reject to Purchased by Facebook for $19 Billion
Over the next nine years the pair also watched Yahoo go through multiple ups and downs. Acton invested in the dotcom boom, and lost millions in the 2000 bust. For all of his distaste for advertising now he was also deep in it back then, getting pulled in to help launch Yahoo’s important and much-delayed […]
Posted inNonfiction, Quotes
The True Cost of Our Almond Addiction
The global almond boom is being fueled in part by sleek marketing campaigns that have made almonds the nut of choice for consumers. Subway stations in China are blanketed with billboards proclaiming almonds to be a heart-healthy snack that makes people “perpetually feel good” (almond exports to China have more than doubled in the past […]