Are the scores of girl personas on TikTok just a marketing campaign? Let’s do the (girl) math.
Amanda Mull
This Is What Happens to All the Stuff You Don’t Want
“And deep within that system, in a processing facility in the Lehigh Valley, a guy named Michael has to sniff the sweatpants.”
Why Brands Should Stay out of Body Politics
When it comes to telling how women how they should feel about their bodies, brands should remain silent.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Amanda Mull, Allegra Hobbs, Andrew O’Hagan, Andrew Kay, and Joe Veix.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Susan Chira and Catrin Einhorn, John Branch, Amanda Mull, Mimi O’Donnell and Adam Green, and Mansi Choksi.
Fashion For Everyone, Where “Everyone” Means “Thin People”
Fat ladies are bad optics.
Why Aren’t Fashion ‘Disruptors’ Serving Plus-Size Customers?
Apparently making pants for fat people is so radically difficult from making pants for thin people that it will take years of additional R&D.
