The cover was striking: it showed a syringe. On the back cover one character leaned over a table, snorting cocaine. The calls from radio stations began, the advertising spots, the letters, above all the letters. Girls telling me about their first acid trip. Gay guys who’d been thrown out of their houses. Girls in love […]
Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.
In the early 1990s, food delivery services on Manhattan’s Upper West Side sparked what New York Times writer Emily M. Bernstein called “the menu wars.” Everyone from dry cleaners to nail salons followed Chinese restaurants’ lucrative lead, placing paper take-out menus inside apartment buildings’ lobbies and mail rooms and under residents’ doors. Angry tenants demanded […]
Some of the best songs on The Secret History, Vol. 1 come from the summer of ’92, when the band went to London to appear on John Peel’s BBC Radio 1 show. Songs like the moody ballad “Secret Knowledge of Backroads” (which later appeared on a Silver Jews EP) and the Pixies-esque “Circa 1762” show […]