Posted inNonfiction, Reading List

Taking Care of Business: A Reading List

Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]

Posted inFirst Chapters, Nonfiction

‘There Is Nothing New in Wall Street’: A Stock Trader’s Life in the 1920s

Edwin Lefèvre | Reminiscences of a Stock Operator | 1923 Our latest Longreads First Chapter comes recommended by Michelle Legro: Long before the “Wolf of Wall Street” Jordan Belfort made his first million or snorted his first line of cocaine, turn-of-the-century trader Jesse Livermore, the “Great Bear of Wall Street,” accumulated over $100 million short-selling stocks before the […]

Posted inNonfiction, Quotes

Why Microsoft, Google, and Apple Are Working With Science Fiction Writers

Science fiction writer Eileen Gunn recently wrote in Smithsonian magazine about how the science fiction genre informs the way we think about the real world. Here, Gunn writes that big tech companies like Microsoft have hired science fiction writers to do “design fiction”—coming up with new technology ideas through imaginative works: Microsoft, Google, Apple and […]

Posted inNonfiction, Quotes

The Gentrification of San Francisco, Circa 1985

Stories about San Francisco’s latest wave of gentrification—perhaps exemplified by the tech bus battles—have been everywhere as of late. But this isn’t the first time critics have mourned the end of San Francisco-as-bohemian-enclave. From “Gentrification’s Price: Yuppies In, the Poor Out” which appeared in the Los Angeles Times on April 3, 1985: In short, San Francisco has become perhaps the most gentrified […]

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