When the math and business model don’t quite work out for a tech startup, even if the product is beloved:
While its talented team obsessed over the look and features of its product, user growth failed to keep pace. Starting in June, Latour tried to raise $5 million to give Everpix more time to become profitable. When those efforts faltered, he began pursuing an acquisition. Everpix had tentatively agreed last month to be acquired by Path, according to a source close to the social network. But Path’s executive team killed the deal at the last minute, leaving Everpix adrift.