Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
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Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inNonfiction, Quotes
What Silicon Valley Is Really Selling Us
Wired senior editor Bill Wasik on the public’s changing relationship with both Silicon Valley and the technology it creates and promotes: One of the most toxic memes to waft out of the industry recently has been the idea of quasi-secession, whether it was Peter Thiel’s dream of floating hacker communities or Tim Draper’s plan to make Silicon […]
Posted inNonfiction, Quotes
From Facebook Reject to Purchased by Facebook for $19 Billion
Over the next nine years the pair also watched Yahoo go through multiple ups and downs. Acton invested in the dotcom boom, and lost millions in the 2000 bust. For all of his distaste for advertising now he was also deep in it back then, getting pulled in to help launch Yahoo’s important and much-delayed […]
Posted inNonfiction, Podcasts, Quotes
The Financial Power of 1,000 True Fans
If you had 1,000 people who were your true fans—and I define them as people who would buy whatever it is that you produce at any time and would not only buy the paperback but also the hard cover and the digital version, who would not only buy your CD but would drive 100 miles […]
Posted inNonfiction, Reading List
Longreads Best of 2014: Science Stories
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in science writing.
Posted inEditor's Pick
The Disruption Machine
Jill Lepore’s critical look at the language of innovation in tech: Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t […]
Posted inNonfiction, Quotes
How a 26-Year-Old From Dallas Turned Fashion Blogging Into Big Business
Affiliate marketing is almost as old as the Internet; it developed back in 1994 thanks to pornography sites, and it was implemented by Jeff Bezos at Amazon shortly afterward. Here’s how it works: Say you search for flights on Priceline. The hyperlinked airfare results aren’t just any old links. They’re affiliate links. The act of […]
Posted inNonfiction, Quotes
The Secret Behind Pixar's Storytelling Process
Fast Company has an excerpt from Creativity, Inc., the book by Pixar co-founder Ed Catmull (with Amy Wallace), which goes inside the creative process at the studio. Catmull attributes much of their creative success to their internal process for continually refining stories. It includes meetings with the Braintrust, a group of executives, directors and other […]
