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Longreads Best of 2016: Business & Tech Reporting
We asked a few writers and editors to choose some of their favorite stories of the year in various categories. Here, the best in business and tech reporting.
Longreads Best of 2016: Business & Tech Reporting

We asked a few writers and editors to choose some of their favorite stories of the year in various categories. Here, the best in business and tech reporting. Read more…
Buck to the Future: Why the High-Tech Ideas of Buckminster Fuller Are Back In Vogue
He’s a forgotten hippie idol, a sage of 1960s counterculture. What can we learn from Bucky Fuller’s faith in technology?
Ayahuasca 2.0: Journeying to the Swampland of the Techie Soul

I live in Ulster County–hippie country–not far from a longstanding “Church of Ayahuasca,” where devotees take what they describe as life-altering psychedelic trips induced by drinking a precise mixture of B. caapi tea and chacruna leaf. While I’ve been curious about the experience, I haven’t been enough so to get past the vomiting that’s pretty much a standard part, and the stories I’ve heard about bad trips.
At The New Yorker, Ariel Levy reports on ayahuasca’s recent uptick in popularity in San Francisco among young people in the tech world, and in New York City among the young and the hip. As part of her reporting, she braves one of the ceremonies in Williamsburg, led by an ayahuasquera called Little Owl .
One at a time, we went into the front room to be smudged with sage on the wrestling mats by a woman in her sixties with the silver hair and beatific smile of a Latina Mrs. Claus. When she finished waving her smoking sage at me and said, “I hope you have a beautiful journey,” I was so moved by her radiant good will that I nearly burst into tears.
Once we were all smudged and back in our circle, Little Owl dimmed the lights. “You are the real shaman,” she said. “I am just your servant.”
When it was my turn to drink the little Dixie cup of muck she presented, I was stunned that divine consciousness—or really anything—could smell quite so foul: as if it had already been vomited up, by someone who’d been on a steady dieta of tar, bile, and fermented wood pulp. But I forced it down, and I was stoked. I was going to visit the swampland of my soul, make peace with death, and become one with the universe.
‘Silicon Valley’ Masterfully Skewers Tech Culture

At The New Yorker, Andrew Marantz takes us behind-the-scenes at the HBO comedy “Silicon Valley,” revealing how its writers and creators are so good at accurately skewering the tech world:
The show’s signature gag, from the first season, was a minute-long montage of startup founders pledging to “make the world a better place through Paxos algorithms for consensus protocols,” or to “make the world a better place through canonical data models to communicate between endpoints.” This scene was set at TechCrunch Disrupt, a real event where founders take turns pitching their ideas, “American Idol”-style, to an auditorium full of investors. Before writing the episode, Judge and Berg spent a weekend at TechCrunch Disrupt, in San Francisco. “That’s the first thing you notice,” Judge said. “It’s capitalism shrouded in the fake hippie rhetoric of ‘We’re making the world a better place,’ because it’s uncool to just say ‘Hey, we’re crushing it and making money.’” After the scene aired, viewers complained about the lack of diversity in the audience. Berg recalled, “A friend of mine who works in tech called me and said, ‘Why aren’t there any women? That’s bullshit!’ I said to her, ‘It is bullshit! Unfortunately, we shot that audience footage at the actual TechCrunch Disrupt.’”
Technology for Problem Sleepers

Having trouble sleeping? In The New Yorker, Patricia Marx writes about the economy of slumber, offering a lively survey of current gadgets and expensive equipment designed to get you a night of rest, and she nestles it snug as a bug with a primer on the growing science of sleep. From deprivation to natural cycles to oversleep, Marx’s piece is far from zzzzzzz.
If you are hoping to excel at sleeping, you’ll need a high-performance pillow, Eugene Alletto, the C.E.O. of Bedgear, told me. (His observation that “many people have never been fitted for a pillow” was not exactly a shock to me.) You’ll also want sheets and a mattress protector made from “climate-control fabric.” Bedgear is one of several new companies that sell technologically advanced bed accessories. My friend Marshall’s Pillow ID—based on a Web questionnaire concerning his size, sleep position, and type of mattress—pegged him as a perfect candidate for the Dusk 2.0, a spongy cushion with a crimson border made from “nature’s most durable support material, derived from the frothed milk sap of natural rubber trees,” as opposed to fake rubber trees ($162). He took it to his mother’s house in the Hamptons, where the cacophony of nature tends to keep him up. After a week with Dusk 2.0, he said, “It’s the kind of pillow I like, mostly because it’s cold and firm. I also like that it is red and distinctive.”
On the other head, there is Pillo 1, a large, bouncy, latex-foam model from a company called Hall Innovations ($199). With a scooped-out hollow for your skull, the Pillo 1 would make perfect packing material for a cantaloupe. But, as a sleep aid, it disappointed my friend Penny: “I woke up that first morning with an acute pain in my neck, so I wasn’t willing to be a volunteer for this pillow anymore.” The directions indicate that, because it can take from three to four weeks to “break in” (whether it is the pillow or you that is broken in is unclear), you should use it at first for only one or two hours a night. Isn’t that like waking the patient to give her a sleeping pill?
How Homelessness Looks in the Tech Boom

It’s a familiar American tale: people living in poverty amid great wealth. In Palo Alto, California, where the per capita income is over twice the state average, the tech boom has driven real estate values up, and evictions have left many renters homeless. In the New Republic, Monica Potts profiles an elderly couple who lived in their van while searching for affordable housing, and portrays the hostilities and NIMBYism that Silicon Valley’s homeless face, as well as the social services available to them.
One night, about a month after leaving Cubberley, the police pulled Suzan and James over. Their registration was expired. “This officer, he got a wild hair, and he said, ‘I’m going to impound your car,’ and called the tow truck.” Suzan told me. They got out of the car. Without pushing and demanding, she realized, she was never going to get out of the situation. She told me she said to the officer, “This is our home, and if you impound it we will not have a home.” He insisted. “I said ‘That’s fine. You do that. We will stay right here. I will put the beds out, I will put what we need here, right here on the sidewalk.” Other officers arrived and talked to them. They asked Suzan whether, surely, there was some other place they could go. “I said, ‘We have no place to go, and we’re staying right here.’ I was going to make a stink. They were going to know about it.” Suzan told me people were poking their heads out of their homes, and she realized the bigger fuss she made, the more likely officers might decide just to leave them alone.
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