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Ask Apple CEO Steve Jobs about it, and he’ll tell you an instructive little story. Call it the Parable of the Concept Car. “Here’s what you find at a lot of companies,” he says. “You know how you see a show car, and it’s really cool, and then four years later you see the production […]

“We’ve done studies that prove that the mouse is faster than traditional ways of moving through data or applications. Someday we may be able to build a color screen for a reasonable price. As to overpricing, the start-up of a new product makes it more expensive than it will be later. The more we can […]

Steve Jobs, Apple’s ailing CEO, is scheduled to return to work this month after a six-month leave, but investors are feeling skittish.

Chief executive of Apple Inc and owner of Jackling House changed the world and cheated death. So why the paranoia?

“The minute you understand objects, it’s all exactly the same. All software will be written using object oriented technology some day. You can argue about how long its going to take, who the winners and loosers are going to be, but I don’t think a rational person will debate its significance.”

“I think the experience of using an iPad is going to be profound for many people,” Jobs says. “I really do. Genuinely profound.” That rings a bell. “I’ve heard it said that this is the device for you,” I reply. “The one that will change everything.” “When people see how immersive the experience is,” Jobs […]

Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times. Although NeXT failed to sell its elegant and infamously buggy black box, Jobs’s fundamental insight—that personal computers were destined to be connected to each other and […]

Not Consumer Reports. Over the past year the 74-year-old magazine has carved up Apple and made Toyota roll over. Pretty good for a lab in Yonkers

“He was a person of huge vision. But he was also a person that believed in the precise detail of every step. He was methodical and careful about everything — a perfectionist to the end.”