The iPad Launch: Can Steve Jobs Do It Again?

“I think the experience of using an iPad is going to be profound for many people,” Jobs says. “I really do. Genuinely profound.” That rings a bell. “I’ve heard it said that this is the device for you,” I reply. “The one that will change everything.” “When people see how immersive the experience is,” Jobs says, “how directly you engage with it … the only word is magical.”