Search Results for: startup

Smoking: A Legal Weed Reading List

AP Photo/Richard Vogel

It’s always 420 somewhere, especially here in Portland, Oregon, where a cannabis dispensary seems to stand on every other corner. I smell weed while biking with my daughter through quiet residential neighborhoods. I smell weed while driving with my windows closed. I smell it at the food carts and on the clothes of college students whose papers I used to help revise at Portland State University. Last year I was skating a park around 8 am one morning, and I smelled weed. No one was walking a dog. No one was playing Frisbee golf. I swear the squirrels must have been blazing in the trees. It’s easy to feel like I’m part of a small minority of Portlanders who don’t get stoned. But legal cannabis is more than easy stoner jokes and giggly good times. Legalization is decriminalization, and that’s a very important distinction in a nation that both disproportionately incarcerates people of color for minor offences and clings to an ineffective, military battle approach to the social and health challenge of addiction. Weed is far less harmful than heroin and alcohol, but it can still be harmful when habitual. And arrests have ended too many lives.

In 2016, to celebrate Pennsylvania becoming the 24th US state to legalize medical marijuana, Longreads editor Cheri Lucas Rowlands compiled a marijuana reading list, called Weed Reeds. This list is an extension of that, featuring stories that have come out since other states decriminalized recreational and medical cannabis, and since advocates have started reframing marijuana as cannabis. Still, as serious as legalization is, people still puff, puff, puff on porches, pass the pipe at picnics, and drop tincture in their beers to lighten backyard parties. Legal weed ain’t all science and medicine. It’s a huge lucrative industry, and that makes for dramatic stories, personalities, and trouble.

* * *

Grow Industry” (Nicholas Hune-Brown, The Walrus, March 12, 2013)

In 2013, when two U.S. states had legalized recreational marijuana, there were signs that Canada would end its nine-decade-long marijuana prohibition. People were wondering how to capitalize on this historic opportunity, to become, as The Walrus put it, ”the Seagrams of weed.”

There are certainly parallels. Like the marijuana ban today, the prohibition against alcohol—much stricter in the US than in Canada—did not eliminate the drug. It just created a grey market with shortcuts and loopholes, easily exploited if you were someone like Samuel Bronfman, a canny Canadian businessman who wasn’t afraid to get his hands dirty. The Bronfmans were hustlers, Russian Jewish immigrants who set up a string of “boozariums” along the Saskatchewan–North Dakota border, ferried alcohol across the Detroit River, and shipped it into the US aboard schooners. In 1928, they expanded their empire by purchasing Seagrams, the Montreal-based maker of such popular brands as Seven Crown. When Prohibition ended, they were in the perfect position to solidify their hold on the market, and Seagrams became the largest distilling business in the world.

Lavish Parties, Greedy Pols and Panic Rooms: How the ‘Apple of Pot’ Collapsed” (Ben Schreckinger and Mona Zhang, Politico, May 24, 2020)

The spectacular explosion of cannabis’ ambitious startup MedMen is a tale for the tech era. The company themselves couldn’t always figure out if they were a tech company or a cannabis company. They just knew they were rushing to capitalize on the lucrative opportunity presented by legal cannabis. They modeled their stores after the Apple Store. They published a glossy culture magazine called Ember that ran articles like “Is CBD the New Tylenol?” In an attempt to reach the masses and normalize cannabis consumption, they ran an expensive ad campaign where they’d cross out the word ‘stoner’ and replace that loaded term with words like ‘Grandmother.’ “One image,” the story says, “featured a uniformed police officer.”

This is the story of how the cannabis industry comes down from its high.

In some cases, vendors, unable to get cash for the product they have supplied to the company, have instead been taking payment in MedMen stock. As of mid-May, its stock price was down more than 95 percent from its late-2018 high, according to data from the Canadian Securities Exchange.

Normally, a business in such dire straits could seek federal bankruptcy protection. Because of weed’s legal status, that option is not open to MedMen.

MedMen was faring worse than most, but the rest of industry was also coming down hard from its high. There were too many entrepreneurs trying to blaze the same path as Bierman, competing for a pool of legal sales that was not growing fast enough, with too much regulatory uncertainty hanging over them. In the year leading up to March 21, the United States Marijuana Index, which tracks top cannabis stocks, fell by more than four-fifths.

Canada’s Saddest Grow-op: My Humiliating Adventures in Growing Marijuana” (Ian Brown, The Globe and Mail, May 19, 2019)

When one of The Globe and Mail editors suggested writer Ian Brown grow weed as an experiment, Brown borrowed a high tech, automated grow device called a Grobo and set his operation by his office desk. From the dizzying number of varietals to choose from to the sensitive environmental needs of the plants, there are many reasons professional grow cannabis. But could technology like Grobo really democratize and simplify cannabis production?

“I think people will come to love growing,” Mr. Dawson said as we neared the end of our factory tour. “But it’s a much more complex problem than we anticipated.” He was enthusiastic, but wary, because he knew the secret behind the popular misconception that cannabis is a weed anyone can grow anywhere. The truth is, growing good cannabis is way, way harder than it looks.

Eventually, we loaded the Grobo into the hatch of my car. I drove to Toronto and dollied the hulk up to my desk at work. I felt like a revolutionary. There it stood for three weeks while I tried to find something to grow in it.

Reefer Madness 2.0: What Marijuana Science Says, and Doesn’t Say” (Dave Levitan, Undark, January 21, 2019)

By now, many Americans are at least faintly aware of the comical mid-century progoganda waged against marijuana consumption, which included slogans like “The burning weed with its roots in Hell!“ The rhetoric has cooled, but myth and pseudoscience still shape many Americans’ view of cannabis use, and propoganda takes many forms. In this piece, Levitan takes a look at the untruths, fear-mongering, and logical fallacies that inform the case that the book Tell Your Children: The Truth about Marijuana, Mental Illness, and Violence makes against cannabis. He also indicts New Yorker writer Malcolm Gladwell for his piece, “Is Marijuana as Safe as We Think?” which, even when justified, is a modern sport in itself. “Combined,” Levitan writes, “these two works offer a master class in statistical malfeasance and a smorgasbord of logical fallacies and data-free fear-mongering that serve only to muddle an issue that, as experts point out, needs far more good-faith research.“ It must also be said that science is still trying to understand the way cannabis works on, and that weed is not harmless, even if it isn’t from HELL.

An important piece of Berenson’s argument is that rates of marijuana use have risen at around the same time as an increase in diagnoses of schizophrenia and other forms of psychosis. For example, separate studies from Finland and Denmark show an increase in such diagnoses in recent years. The authors of both studies wrote that the increases could be explained by changes to diagnostic criteria, as well as improved access to early interventions. In both cases, the authors do not rule out an actual change in incidence. But Berenson makes that possibility seem a firm reality, and that the rise in marijuana use is responsible. There is no real evidence that he’s right.

Berenson’s connection of marijuana to violence seems even more tenuous. He writes that violence has increased dramatically in four states that legalized marijuana in recent years: Alaska, Colorado, Oregon, and Washington. He notes that the number of violent crimes in those states has increased faster than the rest of the country between the years 2013 and 2017. On its face, he’s not wrong, but this is a great example of the liberties one can take with numbers.

Is Marijuana as Safe as We Think?” (Malcolm Gladwell, The New Yorker, January 7, 2019)

Medicaid, Marijuana And Me: An Ex-Opioid Addict’s Take On American Drug Denial” (Janet Burns, Forbes, February 18, 2018)

A journalist shares what her experience with prescription painkillers taught her about the value of decriminalization.

Current federal leaders have said repeatedly that cannabis is not a medicinal substance at all, just as members of many administrations did before them. In doing so, it seems, they chose to reject the clear definitions and determinations that have been agreed upon by a majority of medical experts and regular citizens in the U.S. and a growing number of nations around the world.

At the same time, the U.S. assigns more favorable legal status to around 50 different opioids than it does to cannabis or psilocybin mushrooms, all but a handful of which are manufactured prescription drugs (think “opium poppy straw”; heroin, originally a prescription drug, has been retired). As of last year, the U.S.was also producing more opioid prescriptions than it has residents. And according to recent statistics, another American dies from opioid abuse every 10 minutes.

Glass, Pie, Candle, Gun” (Sean Howe, Longreads, May 13, 2019)

Before he founded High Times, Tom Forcade was a renegade journalist willing to throw a pie — or a lawsuit — in the face of anyone restricting his constitutional freedoms.

Much as the underground press provided a forum for the New Left and counterculture of the 1960s, High Times served as the national message center for the 1970s movement to bring marijuana to the mainstream. During Forcade’s four years publishing the magazine and funding the marijuana lobby, possession of small amounts of cannabis was decriminalized in Alaska, California, Colorado, Maine, Minnesota, Mississippi, Nebraska, New York, North Carolina, Ohio, and Oregon. The first Americans began receiving marijuana for a medical condition. High Times editorials from those days seem almost prophetic now: warning against the corporate interests that would descend upon legalized weed, and noting the ways in which international drug wars could serve as cover for imperialist adventures. (Forcade’s own extralegal activities have a legacy as well, but that information has mostly lurked in government agency records, in the memories of tight-lipped collaborators, and in the research files of my forthcoming book about him)

Lavish Parties, Greedy Pols and Panic Rooms: How the ‘Apple of Pot’ Collapsed

Longreads Pick

“MedMen was the country’s hottest pot startup—until it flamed out. Its fall has exposed the gap between “green rush” hype and the realities of a troubled industry.”

Source: Politico
Published: Jun 24, 2020
Length: 33 minutes (8,333 words)

I Have No Idea What You Corporate People Are Talking About

Ted S. Warren / AP Photo

Corporate lingo is all about obfuscation, group-think, and creating unnecessary work rather than clarity. For New York Magazine, Molly Young examines corporate jargon like “futureproofing” and “level-setting” to try and understand where it came from, why corporate employees opt-in (ha) to this group linguistic delusion, and what such gibberish does and does not do for people. Take, for example, the term “parallel-path,” which more simply means to do two things at once. Office workers already did multiple things at once constantly. Why did anyone need a confusing term for language that was already clear? “It was,” Young says, “in its fakery and puffery and lack of a reason to exist, the perfect corporate neologism.” Young calls all such lingo “garbage language,” a term borrowed from Anna Wiener, author of the new tech life memoir, Uncanny Valley. “The meaningful threat of garbage language,” Young writes, “is that it confirms delusion as an asset in the workplace.”

Another thing this language has in common with garbage is that we can’t stop generating it. Garbage language isn’t unique to start-ups; it’s endemic to business itself, and the form it takes tends to reflect the operating economic metaphors of its day. A 1911 book by Frederick Winslow Taylor called The Principles of Scientific Management borrows its language from manufacturing; men, like machines, are useful for their output and productive capacity. The conglomeration of companies in the 1950s and ’60s required organizations to address alienated employees who felt faceless amid a sea of identical gray-suited toilers, and managers were encouraged to create a climate conducive to human growth and to focus on the self-actualization needs of their employees. In the 1980s, garbage language smelled strongly of Wall Street: leverage, stakeholder, value-add. The rise of big tech brought us computing and gaming metaphors: bandwidth, hack, the concept of double-clicking on something, the concept of talking off-line, the concept of leveling up.

One of the most influential business books of the 1990s was Clayton Christensen’s The Innovator’s Dilemma. Christensen is responsible for the popularity of the word disruptive. (The term has since been diluted and tortured, but his initial definition was narrow: Disruption happens when a small company, such as a start-up, targets a limited segment of an incumbent’s audience and then uses that foothold to attract a bigger segment, by which point it’s too late for the incumbent to catch up.) The metaphors in that book had a militaristic strain: Firms won or lost battles. Business units were killed. A disk drive was revolutionary. The market was a radar screen. The missilelike attack of the desktop computer wounded minicomputer-makers. Over the next decade and a half, the language fully migrated from combative to New Agey: “I am now a true believer in bringing our whole selves to work,” wrote Sheryl Sandberg in Lean In, urging readers to seek their truth and find personal fulfillment. In Delivering Happiness, Zappos CEO Tony Hsieh described making conscious choices and evolving organically. In The Lean Startup, Eric Ries pitched his method as a movement to unlock a vast storehouse of human potential. You can always track the assimilation of garbage language by its shedding of scare quotes; in 1911, “initiative” and “incentive” were still cloaked in speculative punctuation.

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Making Periods Green To Topple Tampax

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With 4.5 billion boxes of Tampax sold worldwide last year, the brand is so well known, it’s almost a synonym for tampons. But recently some up and comers have been trying to edge the giant out of the lucrative period market. As  Sophie Elmhirst writes for The Guardian “the common strategy is to offer more ethical and ecological options to replace Tampax’s simple single-use plastic applicators and a marketing strategy that often emphasizes discretion, as though a period should be something to hide.”

“You’ll love the Quiet Easy Reseal Wrapper,” goes the current marketing blurb for Tampax Radiant. As a narrative, it seems increasingly at odds with the times. Why should we hide tampons up our sleeves on the way to the bathroom, or worry that someone might hear us unwrap one once we’re there? (In a recent Saturday Night Live sketch, Phoebe Waller Bridge riffed on all the possible items – a copy of Mein Kampf, a neatly folded Confederate flag, a dog shit – within which you could more acceptably conceal a tampon and its associated deep shame.) 

Tampax has had to play catch-up. In such moments, multinationals can resemble the I’m-your-mate teacher with a tone-deaf enthusiasm for trends to which they are fatally late. (Women’s empowerment and period pride are in, you say? We’ll see you there, just after we’ve intensely focus-grouped the issue and come up with a hashtag.) 

As period startups multiply, so do the number of options, from organic cotton tampons, to absorbent pants, to a reusable applicator, to a “pain-relieving, CBD-infused, biodegradable cotton tampon.” Although the truth is a Swiss manufacturing firm called Ruggli has a near-monopoly on tampon-making machines, so almost every new tampon, is in fact, a  Ruggli tampon. 

The harsh reality remains that most startups will fail, and in order to have a chance against the global force that is Tampax, these new companies will have to diversify their products away from just the mighty tampon.

Many of the new brands look to the future of their customers, too, and the fact that they will not always have periods. The menopause approaches, another area of women’s health previously shrink-wrapped in shame but now becoming commercially ripe. Following the menstrual example, the menopause is now undergoing its own cultural rebranding. Multiple books have been written (The Good Menopause Guide, Confessions of a Menopausal Woman, Making Friends With the Menopause, and so on); Mariella Frostrup made a BBC documentary; Gwyneth Paltrow made a Goop video. “I don’t think we have in our society a great example of an aspirational menopausal woman,” said Paltrow, presumably nominating herself, the high priestess of expensive aspiration, for the job.

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The Great Fiber-Optic Fraudster of Alaska

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Why secure actual signatures from partners on multi-million dollar contracts to install fiber-optic cable at the bottom of the Arctic Ocean when you can just forge them? At Bloomberg Businessweek, Austin Carr reports on scam-artist extraordinaire Elizabeth Pierce, the former CEO of Quintillion Subsea Holdings LLC. Pierce created fictitious contracts to fund an Anchorage telecom startup, fleecing investors for a billion dollars before getting caught.

Arctic fiber has been an entrepreneurial fantasy for decades. Soaring demand for broadband helped drive companies, including Google, Facebook, and Amazon.com, to spend tons on high-speed underwater cables that keep customers watching Netflix and YouTube with minimal delay. But many of those lines run in parallel in the Atlantic and Pacific along well-established ocean routes, leaving the world’s internet vulnerable to earthquakes, sabotage, and other disasters both natural and human-made. A trans-Arctic route would help protect against that while offering a more direct path, potentially making internet speeds much faster.

Pierce scribbled her first forged signatures on contracts with the Matanuska Telephone Association, which services south-central Alaskan towns such as Wasilla, in May and June 2015. Although Matanuska CEO Greg Berberich had been reluctant to strike a deal, Pierce assured her investors in New York in an email that Berberich was “nervous but very committed.” The next day she uploaded a contract, worth hundreds of millions of dollars, with what looked like Berberich’s signature to a personal Google Drive account she shared with Murphy, the CIP managing director. Pierce also said she was close to locking in another gigantic sale with the nonprofit Arctic Slope Telephone Association Cooperative, whose customers include residents of remote Inupiat communities and the city of Utqiagvik. Soon she sent Murphy a contract with a phony version of the Arctic Slope CEO’s signature, too.

Pierce executed similar deceptions at least eight times, and the fraudulent contracts totaled more than $1 billion, according to court filings. Sometimes she completely fabricated deals; other times she negotiated real contracts, then changed key pages with more favorable terms.

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The Uncertain Future of Your Neighborhood Dry Cleaner

Longreads Pick

Startups are disrupting New York’s dry-cleaning industry and threatening the welfare of the Korean-Americans who have thrived in the industry since the 1970s. One thing startups can’t provide, though, is quality.

Author: Sunny Lee
Source: The Outline
Published: Oct 1, 2019
Length: 9 minutes (2,284 words)

McDonald’s Starts Serving McTech to Survive in the Modern Age

McDonald's arches under renovation. (VCG/VCG via Getty Images)

In a fascinating story about food and innovation for Bloomburg Businessweek, Thomas Buckley and Leslie Patton write about how McDonald’s CEO Steve Easterbrook has been implementing some revolutionary changes to the fast food chain’s business model. Easterbrook wants, they say, “to reclaim the company’s image as a beacon of innovation, a designation McDonald’s hasn’t enjoyed since roughly the Truman administration.” Despite pushback from some franchise owners, the multibillion dollar company is trying to pull customers back from places like Five Guys and Chipotle by adding Uber Eats, item customization, and hoping to remake stores into data harvesting systems. To show how these programs fit into the company’s history, the authors describe the technological innovations that allowed McDonald’s to expand from a single tiny California burger stand into a titanic brand that feeds 1% of the human population. Even if you don’t eat at McDonald’s, it’s interesting to read about the struggles of a seemingly ever-present global brand that, like Coke and Nestle, has shaped the health of our species, and diluted many countries’ regional identity to a form as dull and predictable as the pink slime that becomes a chicken nugget. Now the challenge is for McDonald’s to rebuild itself into what the authors call “the Amazon of excess sodium.”

Easterbrook’s strategy so far has been vindicated by the numbers. That tailwind is breathing new life into the business. Strong drives 40 miles from his home in Aurora, Ill., every morning to be at his desk by 6 a.m., where he and a handful of other masochistic early risers blast rousing tunes by Journey or Adele on a Bose sound system to get the day going. It’s a routine they began after moving into the new head office, a $250 million building replete with sofa pods in the red and yellow McDonald’s color scheme, an amphitheater, rooftop terraces, and thousands of antique and modern Happy Meal toys locked inside cased glass like priceless museum specimens. Easterbrook opened the office in June of last year in a bid to attract young, tech-forward talent.

In March, McDonald’s acquired artificial intelligence startup Dynamic Yield, headquartered in New York and Tel Aviv, for $300 million—the company’s largest acquisition in 20 years. The burger chain had been testing the machine learning software on drive-thrus at four restaurants in Florida, where screens automatically updated with different items based on the time of day, restaurant traffic, weather, and trending purchases at comparable locations. That technology has been deployed at 8,000 McDonald’s and counting, with plans to be in almost all drive-thrus in the U.S. and Australia by the end of the year, Easterbrook says. The deal signaled an ambition to align the chain with the same predictive algorithms that power impulsive purchasing on Amazon.com or streaming preferences on Netflix. In April, McDonald’s acquired a minority stake in New Zealand-based mobile app vendor Plexure Group Ltd., which helps restaurants engage with diners on their phone with tailored offerings and loyalty programs. The effort falls into the consumer-goods industry’s wider trend toward micromarketing, which has proved effective in driving sales.

In early September, McDonald’s said it was buying Silicon Valley startup Apprente Inc., a developer of voice-recognition technology. The idea is to help speed up lines by eventually having a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. The deal for Apprente is McDonald’s third such investment in a technology business in the past six months as the company shakes off a tamer takeover strategy that for decades had focused on buying and selling restaurants from or to operators. McDonald’s is pursuing this new business model even as the latest burger trends steal the buzz from its offerings. Beyond fashionable vegan patties, a new and daunting foe is the fried chicken sandwich at Popeyes Louisiana Kitchen (a Miami-based chain owned by the same company that controls Burger King), which became a national obsession when it was introduced in the U.S. in August.

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The Top 5 Longreads of the Week

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This week, we’re sharing stories from Prachi Gupta, Tess McClure, Anna Wiener, Ismail Muhammad, and Alex McLevy.

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How Google Discovered the Value of Surveillance

A close-up of a human eye on an IBM computer monitor, 1983. (Photo by Alfred Gescheidt/Getty Images)

Shoshana Zuboff | An excerpt adapted from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power | PublicAffairs | 2019 | 23 minutes (6,281 words)

 

In 2000 a group of computer scientists and engineers at Georgia Tech collaborated on a project called the “Aware Home.” It was meant to be a “living laboratory” for the study of “ubiquitous computing.” They imagined a “human-home symbiosis” in which many animate and inanimate processes would be captured by an elaborate network of “context aware sensors” embedded in the house and by wearable computers worn by the home’s occupants. The design called for an “automated wireless collaboration” between the platform that hosted personal information from the occupants’ wearables and a second one that hosted the environmental information from the sensors.

There were three working assumptions: first, the scientists and engineers understood that the new data systems would produce an entirely new knowledge domain. Second, it was assumed that the rights to that new knowledge and the power to use it to improve one’s life would belong exclusively to the people who live in the house. Third, the team assumed that for all of its digital wizardry, the Aware Home would take its place as a modern incarnation of the ancient conventions that understand “home” as the private sanctuary of those who dwell within its walls.

All of this was expressed in the engineering plan. It emphasized trust, simplicity, the sovereignty of the individual, and the inviolability of the home as a private domain. The Aware Home information system was imagined as a simple “closed loop” with only two nodes and controlled entirely by the home’s occupants. Because the house would be “constantly monitoring the occupants’ whereabouts and activities…even tracing its inhabitants’ medical conditions,” the team concluded, “there is a clear need to give the occupants knowledge and control of the distribution of this information.” All the information was to be stored on the occupants’ wearable computers “to insure the privacy of an individual’s information.”

By 2018, the global “smart-home” market was valued at $36 billion and expected to reach $151 billion by 2023. The numbers betray an earthquake beneath their surface. Consider just one smart-home device: the Nest thermostat, which was made by a company that was owned by Alphabet, the Google holding company, and then merged with Google in 2018. The Nest thermostat does many things imagined in the Aware Home. It collects data about its uses and environment. It uses motion sensors and computation to “learn” the behaviors of a home’s inhabitants. Nest’s apps can gather data from other connected products such as cars, ovens, fitness trackers, and beds. Such systems can, for example, trigger lights if an anomalous motion is detected, signal video and audio recording, and even send notifications to homeowners or others. As a result of the merger with Google, the thermostat, like other Nest products, will be built with Google’s artificial intelligence capabilities, including its personal digital “assistant.” Like the Aware Home, the thermostat and its brethren devices create immense new stores of knowledge and therefore new power — but for whom? Read more…

Pot Luck

Juan Camilo Bernal / Getty, Illustration by Homestead

Livia Gershon | Longreads | July 2019 | 8 minutes (1,983 words)

Last month, shareholders of Canopy Growth, the world’s biggest cannabis company, agreed to a proposed merger with Acreage Holdings, the largest weed business in the United States. The deal, worth $3.4 billion, will take effect if and when the drug becomes legal at the federal level in the U.S., creating a massive international player in a rapidly expanding, newly legal industry. Meanwhile, as The Intercept reported, Fate Winslow, a homeless black man who sold $20 of weed in 2008, remains in prison on a life sentence, under Louisiana’s three-strikes law. Winslow is confined to a dorm with more than 80 other prisoners, double-bunked with no air conditioning in the heat of the Louisiana State Penitentiary.

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