Search Results for: publishing

Company Man

Longreads Pick

Like everyone with a nodding acquaintance of the history of that time, Sanjiv Mehta assumed that The East India Company had ceased to exist until he was contacted by the group of English businessmen who had quietly resurrected its name. With appropriate approvals from the British Treasury and the Royal School of Arms, they secured the rights to assets like the coat of arms that Queen Elizabeth I issued the Company in 1600, and the Merchant’s Mark—probably the world’s first trademark. They recruited historians, built relationships with museums and started with distributing tea and coffee and publishing books. And as they looked to streamline their distribution network, they got in touch with Mehta.

Published: Aug 31, 2011
Length: 28 minutes (7,059 words)

Philip Levine, The Art of Poetry No. 39

Longreads Pick

When I was about nineteen I showed my poems to one of my teachers at Wayne. He said these were incredible poems, poems that should be published. I said, “Oh really?”—I was thrilled—“How would I go about doing that?” He walked over to his bookshelf and brought back a copy of Harper’s. He wrote down the name of the editor and said, “Send the poems to him. I met him once at a party, he may remember me. It doesn’t matter, the poems are so good. Just send them.” So I sent them. A month later they came back with a little printed note telling me they didn’t suit their present editorial needs. I was just shocked. I took it to the teacher and said, “Why, you assured me.” He said, “I don’t understand it.” He was a very sweet man, but he didn’t know the first thing about publishing.

Published: Jul 1, 1988
Length: 40 minutes (10,007 words)

The War for Catch-22

Longreads Pick

The tragicomic 1961 novel that sprang from Joseph Heller’s experience as a W.W. II bombardier mystified and offended many of the publishing professionals who saw it first. But thanks to a fledgling agent, Candida Donadio, and a young editor, Robert Gottlieb, it would eventually be recognized as one of the greatest anti-war books ever written. In an adaptation from his Heller biography, Tracy Daugherty recalls the tortured eight-year genesis of Catch-22 and its ultimate triumph.

Source: Vanity Fair
Published: Aug 20, 2011
Length: 24 minutes (6,112 words)

Will You Be My Black Friend?

Longreads Pick

My Craigslist post said, among other things, “I’m a 36-year-old white guy. I grew up in a diverse neighborhood and have always gone to diverse schools. I’ve always had a decent number of black friends. That’s changed over time. I work in the publishing industry, which is super white, and I’ve realized that my group of friends is getting whiter and whiter.… It’s amazing to me that almost everyone I know has either black friends or white friends, but not both. We could have a black president, and still not have a very mixed country.” Then I added a few more lines about don’t let me show up at the bar and you’ve got a horse tranquilizer for my drink. I guess you could say the post ran a little long. I guess you could say I was worried about the possibility of a misunderstanding.

Source: GQ
Published: Nov 1, 2008
Length: 29 minutes (7,416 words)

A Good Joke Spoiled

Longreads Pick

It is hard to think of another writer as great as Mark Twain who did so many things that even merely good writers are not supposed to do. Great writers are not meant to write bad books, much less publish them. Twain not only published a lot of bad books, he doesn’t appear to have noticed the difference between his good ones and his bad ones. Great writers are not meant to care more about money than art. Twain cared so much about money that what little he writes about his art in his autobiography is almost entirely, and obsessively, about the business end of things: his paychecks, his promotional tours, his financial disputes with publishers, his venture capital investments in publishing and printing technology.

Published: Jul 2, 2011
Length: 12 minutes (3,232 words)

The Web Is a Customer Service Medium

The Web Is a Customer Service Medium

The Web Is a Customer Service Medium

Longreads Pick

The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium, and with the promise of advertising revenue as incentive, web developers set out to provide those answers. As a result, people in the newspaper industry saw the web as a newspaper. People in TV saw the web as TV, and people in book publishing saw it as a weird kind of potential book. But the web is not just some kind of magic all-absorbing meta-medium. It’s its own thing. And like other media it has a question that it answers better than any other. That question is: “Why wasn’t I consulted?”

Author: Paul Ford
Source: Ftrain
Published: Jan 6, 2011
Length: 10 minutes (2,603 words)

The Gleeful Contrarian

The Gleeful Contrarian

The Gleeful Contrarian

Longreads Pick

A 2000 interview with Denis Dutton, founder of the Arts & Letters Daily site. (Dutton died Dec. 28, 2010.) “The site is intended to expand the reader’s sphere of interest. It’s a grave mistake in publishing, whether you’re talking about Internet or print publication, to try to play to a limited repertoire of established reader interests. A few years ago Bill Gates was boasting that we’ll soon have sensors which will turn on the music that we like or show on the walls the paintings we like when we walk into a room. How boring! The hell with our preexisting likes; let’s expand ourselves intellectually.”

Source: Salon
Published: Nov 3, 2000
Length: 11 minutes (2,919 words)

Jay Caspian Kang: My Top 5 Longreads of 2010

Jay Caspian Kang is a fiction writer living in San Francisco. He is the author of The High is Always the Pain and the Pain is Always the High, an essay on gambling addiction that appeared in the Morning News and has been named on several “Best of 2010” lists. 

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In no particular order.

THE LEGEND OF BLACK SUPERMAN — Rafe Bartholomew, Deadspin

I’m typing this in a Starbucks in the Robinson’s Place Mall in Manila. Everywhere I go in this city, I am reminded of Pacific Rims, Bartholomew’s chronicle of the place of basketball in the culture of the Philippines

The excerpt on Billy Ray Bates was my favorite sports read of the year. Any documentary filmmaker who wants a subject…

THE MURDERERS OF MEXICO — Alma Guillermoprieto, New York Review of Books

What else could you possibly ever want out of a journalist? Fearless, measured and whip-smart with an eye for narrative detail that should be the envy of every writer who has ever read her work.

Her reflections, observations and opinions on the war in Mexico should tower over every other work on the subject, the way Orwell towers over the Spanish Civil War. Hopefully, before it’s too late, someone in publishing will drive up to Guillermoprieto’s door with a suitcase filled with money, because if there is going to be another Homage to Catalonia, it will be Alma Guillermoprieto on the Narco Wars.  

INSANE CLOWN POSSE: AND GOD CREATED CONTROVERSYJon Ronson, The Guardian

The perfect companion for the world’s most baffling music video. I wish someone had done this for the Wu, circa 1994.

Ronson also broke open the seal for long-form articles written specifically to explain baffling youtube videos. Like somebody please write 3,000+ words on how they got that fucking bird to dance to that Willow Smith song. Choire Sicha, I’m looking you straight in the eyes and I am saying please. 

PELE AS A COMEDIAN — Brian Phillips, Run of Play

There are so many reasons why this essay should annoy me. It’s about a really kinda bad David Foster Wallace essay, it’s about soccer and it involves a lot of footnotes. And yet, it took me about a paragraph to discard all those hang-ups and just revel in the quality of writing, the intelligence of the mind at work.

RICHARD LAWSON’S AMERICAN IDOL COVERAGE — Richard Lawson, Gawker

The only reason I still watch the show. And, along with temperate weather and Mexican food, one of the three reasons why I love living on the West Coast. Because on Wednesday and Thursday mornings, I can wake up and have Lawson’s mammoth recaps already posted on Gawker.

Sometimes, I find myself typing and deleting twitter messages to Richard Lawson. Mostly, they are about how my day is going. Sometimes, they are jokes about Crystal Bowersox. Once, it was a suggestion he get cloned so he could also write about the Biggest Loser