“If your brand is strong enough, there’s really nothing you can’t slap a logo on and sell at a premium with the aura of exclusivity.”
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We Got the Beat
How The Go-Go’s emerged from the Los Angeles punk scene in the late ’70s to become the first and only female band to have a number one album in Beauty and the Beat.
Best of 2023: All of Our Number Five Story Picks
Each story we chose as our number five piece of the week in 2023, all in one place.
America’s Covid Swab Supply Depends on Two Cousins Who Hate Each Other
“The pandemic brought the business opportunity of a lifetime to Puritan Medical Products of Guilford, Maine. But even a $250 million infusion from the U.S. government has done little to quell an epic family feud.”
The Top 5 Longreads of the Week
Our editors share five favorites, just in time for your weekend.
No Cold Beer, No Flowers, and No One to Park the Car: A Shadow Economy Hits the Skids As Restaurant Suppliers Lose Their Jobs
Eight million Americans are employed in restaurant-adjacent industries. How are they coping during the pandemic? Anya Schultz interviews a group of business owners and workers around the U.S., including a florist, grease recycler, valet parker, and knife shop owner.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Robert Sanchez, Nicholas Hune-Brown, Emily Van Duyne, David Ferris, and Jaya Saxena.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Washington City Paper, Astra Taylor and Sunaura Taylor, Leslie Jamison, Mark Pupo, and Madeleine Aggeler.

