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Longreads Best of 2020: Food

All Best of Longreads illustrations by Kjell Reigstad.

Through December, we’re featuring Longreads’ Best of 2020. After revisiting the food stories picked by the team this year, we’ve narrowed down our favorites. Whether you are a fan of marmalade, bagels, or sushi, we hope you find something you enjoy. 

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Flimsy Plastic Knives, a Single Microwave, and Empty Popcorn Bags: How 50 Inmates Inside a Michigan Prison Prepared a Feast to Celebrate the Life of George Floyd (Tana Ganeva, The Counter)

This is a story that puts you through a whole gamut of emotion — from frustration, admiration, joy, to sadness — all while discussing fried rice on a bagel.

The protagonist behind the bagel is Michael Thompson, an inmate of Muskegon Correctional Facility in Michigan, who has served 25 years of a 40- to 60-year sentence for selling marijuana in Michigan, a state where cannabis is now legal. But it is not his own plight that is concerning Thompson — he has been moved by the story of a Black man killed by a Minneapolis police officer — George Floyd.

Wanting to find a way to mark Floyd’s death, Thompson decided to share a special meal with his inmates in a “celebration” honoring Floyd’s life. Such a simple concept is a monumental task in prison — and you feel great pride in the inmates you are joining on this mission. First, there is the issue of money — Thompson wanted to feed the whole unit, but resources meant it had to be capped at 50 inmates. Some food was donated, and the rest Thompson bought from the commissary. Then there were tools — the entire operation had to be carried out using “only flimsy plastic knives, a single microwave, and empty popcorn bags.” The men struggled, tearing their hands up with plastic while cutting, but at the end, each “attendee was served one celebration bagel, a bag of chips, and a soda.” And that food was so appreciated — for some, the first cold pop they had drunk for decades.

More than just the enjoyment of the food, this meal brought the men together, even though they had to eat separately, because: “After they returned to their cells, each man sat in silence for 8 minutes and 46 seconds. And then they began to eat.”

Why Grocery Shopping Is on Its Way Out (Cory Mintz, The Walrus)

As a food writer, Corey Mintz loves a supermarket more than most — in fact, he got married in one: “between the cash register, the root-vegetable table, a group of … friends and family, and a display of maple syrup.” In this piece, he gives us a fascinating history of the supermarket, whilst bemoaning what is unwittingly being lost by more and more people as they choose to order their groceries online.

Written just before COVID-19 hit in full force, the topic is eerily prophetic of things to come. When Mintz discusses the loss of “getting out of the house; the freedom of choice; being in a large, expansive space; the visual stimulation of all that abundance on the shelves,” he was unaware that the arrival of the pandemic was soon to rush this reality to the fore for millions. However, as mental health deteriorates alongside isolation in 2020, the accuracy of some of Mintz’s other points is undeniable: The idea that interactions with local storeowners — or “weak ties” — “improve physical and mental health and … reduces loneliness.”

This year supermarkets have been bombarded by a new wave of online customers, and the herculean feat it takes to get a delivery slot suggests that the figures in this article — that 1.5 ­percent of people in Canada and 3 percent in the U.S. order their food online — are already out of date. Now that people have discovered the delight of bananas and chocolate biscuits turning up at their door will they ever go back to their local supermarkets? If these community interactions are lost on a permanent basis, what is the long-term cost?

Mintz will certainly be hoping that in the future we remember that “while other human beings can be annoying—clipping our nails on the subway, calling instead of texting, disrespecting the unwritten rule that the middle seat on a plane gets armrest preference—we need one another.”

Marmalade: A Very British Obsession (Olivia Potts, Longreads)

This essay resonates with the pure joy that a particular food can bring, but it’s not the most obvious of foods — a bitter citrus fruit boiled in sugar to create a breakfast condiment … a.k.a marmalade.

Potts’ language draws you into the kitchen with her as she brews up her concoctions, so you can almost feel the steam and stickiness as she drops “saffron strands into a couple of the jars, stirring last minute, and they hang, suspended in the jelly, perfect threads.” The pleasure she derives from her “potted sunshine” is apparent, but more fascinating is the complicated world of marmalade that she explores. A central theme of British culture — eaten by Samuel Pepys, James Bond, and Paddington Bear — it inspires fanaticism. Invited to judge at the World’s Original Marmalade Awards, Potts discovers that “the tricky, maddening nature of marmalade is precisely why people love making it.”

Along with Potts, we brace ourselves “for the marmalade obsessives” she would find while judging for four days at Dalemain. And yes, 50 sheep were dyed orange in readiness for this year’s festival, but despite herself, Potts finds herself entranced by this eccentric world, and when she is the first to try the marmalade that ultimately won the Double Gold International Marmalade award in the artisan category, she “wanted to ring everyone I know and tell them about this stuff.” It turns out the subculture of marmalade is rather delightful.

Once back at home, and in a global lockdown, Potts finds comfort in making her own marmalade: “there is something inherently optimistic about preservation, about putting something away for your future.”

Read this loving homage to marmalade, and you too will find “a small optimism, a hope of orange-colored happiness in your future.”

The Sacred Ritual of Meals with My Mother (Marie Mutsuki Mockett, Elle)

In this essay, Marie Mutsuki Mockett evokes the vivid associations we can have with food. She argues that the food of our youth — given to us by our mothers — formulates our palette for the rest of our lives. As a teenager, in the hospital with pneumonia, Mockett craved “Japanese soul food” — her mother brought her pickled sour plums, rice, and seasoned ground beef, and her “body reconstituted itself out of her nourishment.” Even today, when she is sick, she yearns for those flavors.

Now the tables have turned, and with her mother aging, it is Mockett who is bringing meals that bring her comfort, such as elegant flats of sushi with “the spinach … steamed, the water squeezed out, and the leaves placed into strips.” Despite her mother leaving Japan for the United States decades earlier, it is the food she grew up with, and taught her daughter to love, that they share — their personal and regional history interwoven.

COVID-19 has now robbed Mockett of the chance to share meals with her mother — whose nursing home was one of the first to shut its doors to visitors. She manages to express her devastation with a simple, yet searing, description: “Sometimes I get a photo of her eating her meals. There is no sushi on her plate.”

My Restaurant Was My Life for 20 Years. Does the World Need It Anymore? (Gabrielle Hamilton, New York Times Magazine)

This year has been a struggle for many small restaurants — with so many having to shut their doors. In this piece, Gabrielle Hamilton tells the story of the closure hers — Prune — but it is the tale of many. Written from a first-person perspective this is a deeply personal essay that exposes the pain of shuttering a lifelong dream.

Prune was 20 years old when the gates were finally rolled down. A bistro in Manhattan’s East Village, when it was born “there was no Eater, no Instagram, no hipster Brooklyn food scene.” Hamilton worked seven nights a week “driven by the sensory, the human, the poetic and the profane — not by money or a thirst to expand.” However, once she cut her first payroll check, she understood, that poetic notion aside, she was running a business. When COVID-19 hit there was “one piece of unemotional data to work with: the checking account balance,” and there was not enough in it.

It took a week to shut the restaurant. A week of cleaning and “burying par-cooked chickens under a tight seal of duck fat to see if we could keep them perfectly preserved in their airtight coffins.”

Then followed weeks of paperwork — desperately applying for grants and unemployment that failed to appear. Then further weeks of idleness and quarantine, and the realization that although there was still a month of food in the freezer, what about somehow getting hurt and needing serious medical care with no insurance? More questions followed: Is Prune necessary? Will restaurants survive the pandemic?

Having decided against delivery and going online, sticking to her vision of her restaurant “as a place for people to talk to one another, with a very decent but affordable glass of wine and an expertly prepared plate of simply braised lamb shoulder,” Prune’s shutters are still down.

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Read all the categories in our Best of 2020 year-end collection.

The Price of a Baby

Photo by Sally Hayden/SOPA Images/LightRocket via Getty Images

Shockingly, there are several types of people you can buy a baby from in Nairobi, Kenya — corrupt officials, street snatchers preying on vulnerable women, or mothers themselves giving birth in clinics running a black-market trade in babies. These disturbing facts were found out by investigative journalists working for Africa Eye — a documentary strand from the BBC focusing on Africa. Peter Murimi, Joel Gunter, and Tom Watson also detailed these findings in an article on the BBC website — and with no reliable statistics on child trafficking in Kenya, this exposure is of vital importance.

Over the course of a year-long investigation, Africa Eye has found evidence of children being snatched from homeless mothers and sold for massive profits. We uncovered illegal child trafficking in street clinics and babies being stolen to order at a major government-run hospital. And in an effort to expose those abusing government positions, we arranged to purchase an abandoned child from a hospital official, who used legitimate paperwork to take custody of a two-week old boy before selling him directly to us.

The baby-stealers range from vulnerable opportunists to organised criminals — often both elements working together. Among the opportunists are women like Anita, a heavy drinker and drug user who herself lives on and off the street, and makes money stealing children from women like Rebecca — targeting mothers with infants under the age of three.

Africa Eye found out about Anita through a friend of hers, who wanted to remain anonymous. The friend, who asked to be called Emma, said Anita had different methods for snatching children on the street.

“Sometimes she will speak to the mother first, to try and see if the mother knows what she plans to do,” Emma said. “Sometimes she will drug the mother, give her sleeping pills or glue. Sometimes she will play with the kid.

“Anita has a lot of ways to get kids.”

This raises the question of how there is a market for stolen children. Yet, incredibly, there is — and the sellers do not seem too concerned about who the buyers actually are.

Some of the customers were “women who are barren, so for them this is a kind of adoption,” she said, but “some use them for sacrifices”.

“Yes, they are used for sacrifices. These children just disappear from the streets and they are never seen again.”

That dark hint echoed something Emma had already told us, that Anita said some buyers “take the kids for rituals”.

In reality, once Anita has sold a child on, she knows little about their fate. She sells them to the businesswoman for 50,000 shillings for a girl or 80,000 shillings for a boy, she said — £350 or £550. That is roughly the going rate in Nairobi to steal a child from a woman on the street.

Read the story

A Reading List on Travel Influencers and the Politics of a Place

Photo by Oleg Magni

Influencers come in many flavors, including kid stars who make more money than you, self-made online traders involved in shady financial schemes, women hunters of #huntstagram, and COVID-denying wellness experts. At the end of 2019, brands were forecast to spend as much as $15 billion on influencer marketing by 2022. The pandemic, however, has forced many influencers to shift business models and strategies, especially those whose livelihoods depend on traveling the world.

But even before COVID-19, jet-setting content creators entangled themselves in problematic scenarios, posing questions about privacy, safety, and ownership, among other issues. These seven reads explore the world of travel influencers in the age of Instagram, and the implications of the industry and its content on tourism and politics.

1. How Western Travel Influencers Got Tangled Up in Pakistan’s Politics. (Samira Shackle, November 2020, The Guardian)

In recent years, Western travel bloggers and “adventure tourists” have come to Pakistan to discover the country and write about its beauty, while some — like Cynthia Ritchie — have ended up becoming political voices. Ritchie, who calls her work strategic communications, has received extraordinary access to restricted areas and officials, and her critics accuse her of being “a propagandist for the military with a white saviour complex.” In response, Ritchie and others, like Polish travel vlogger Eva zu Beck, see themselves as truth-tellers and storytellers. At the Guardian, Samira Shackle reports on the politicization of tourism in Pakistan.

The fanbase that has developed around Ritchie can be split into two camps. The first enjoys her travel content, and her sunny portrayals of Pakistan. For the second camp, who actively support the military and spend their time on social media attacking anyone they see as insufficiently patriotic, Ritchie is a useful ally, an outsider who reflects their worldview. “More power to you Cynthia. Keep exposing the filthy culprits who have eaten up this country like mites,” wrote one Twitter user.

In 2019, questions about Ritchie’s links to the army intensified on social media when she posted footage of a trip to Pakistan’s heavily contested tribal areas. She told me that the trip had actually taken place in the run-up to the 2018 election, and that it had been part of an “interview process” at which military officials were “assessing and monitoring me, my experience, and determining my worth and capacity as an individual”, and that afterwards she was offered a big project. It is difficult to know what to make of comments like this, given that at other times Ritchie flat-out denies working for the military.

Having offered this puzzling explanation, Ritchie then dismissed the entire controversy over the pictures as just another fuss about nothing. “Look, if I had anything to hide, I wouldn’t be publishing these things,” she said. She pointed out that anyone who wants to travel to the tribal areas needs army permission: “You can’t access some of these areas without the military.”

2. Instagram Influencers Are Wrecking Public Lands. Meet the Anonymous Account Trying to Stop Them. (Anna Merlan, April 2019, Jezebel)

In the spring of 2019, when areas of Southern California experienced a vibrant superbloom, thousands of tourists trekked to the fields of Lake Elsinore to pose with the poppies. And when the owner of the Instagram account @publiclandshateyou saw a photo of an influencer sitting among (and ruining) the flowers while holding a can of soup, he’d had enough. At Jezebel, Anna Merlan talks with the man behind this account, who educates people on the negative effects of Instagram tourism on the environment.

Right now you’re focusing pretty heavily on damage done during the superbloom. That must be because it’s the hot thing to photograph right now.

Exactly. Previously it was graffiti on rocks in national parks, but the superbloom is the thing of the moment. Influencers see this cool thing, do what they need to do to promote their products or take a cool picture. And then they move on to whatever else is cool, whether it’s, for instance, going out to the California coast, going past “closed” signs and taking a picture under a waterfall. Or whatever. And then Lake Elsinore, where Walker Canyon is, gets stuck with the aftermath. The people who live there. They have a poppy preserve that looks like a checkerboard. The people who did the damage are long gone. They’re on to the next thing.

The pushback you get seems to be a lot of comments like “they’re just flowers,” with the case of the superbloom photos, or comments that you need to calm down and focus on “real problems.”

I do try to respond to that and try to provide my point of view and get people to see, who might have lived in a city their whole life, who might not understand the biology of these areas. I say to them, “You’re not wrong, but I think that a lot of these bigger problems are symptoms of people not thinking about the little things and their impact.” Whether it’s the impact of of me stepping on a couple poppies or me getting my takeout tonight in a styrofoam container, people aren’t thinking about the impact of their actions and that’s applicable to small things like going off the trail, all the way up to big global issues like climate change or microplastics in the water.

3. Selfies and Sharia Police. (Mehr Nadeem, November 2020, Rest of World)

Instagram is the last open social media platform in Iran, where Iranians have felt freer to be themselves. For high-schooler and influencer Roya, this means taking photos of herself on the streets of Tehran, sans hijab, or wearing bright eye makeup or going sleeveless — types of things that are frowned upon by Iranian authorities. But as Instagram evolves into more of a space for organizing and political change in Iran, the government has increased surveillance on the app, writes Mehr Nadeem at Rest of World.

The increased threat of arrest is giving pause to Iranian Instagrammers who once saw the platform as a safe space to post freely.

Vania, a 17-year-old aspiring violinist who created her Instagram account to post videos of her music, saw that her friends were becoming careful of their online activity in the wake of the crackdowns. “One of my friends sings [on Instagram], and she was so worried, she did an encrypted location of another country in the caption so that they wouldn’t think she was Iranian,” Vania told Rest of World. It’s illegal for women to publicly sing in Iran, unless they perform to female-only audiences.

Sahba, an Iranian artist based in Canada, said she has second thoughts before posting to Instagram, even from her home in Vancouver. “I wasn’t really worried until the November protests, when I saw how people were arrested on the streets because of their social media posts,” Sahba said. “I try not to censor myself politically, but it’s something that’s always going to be in my head.

4. Whose Facade Is It, Anyway? (Alexandra Marvar, February 2019, Curbed)

Posing in front of photo-worthy facades like colorful street murals and famous buildings is one thing, but snapping a picture on someone’s property — in front of their pretty pastel door or on their adorable wraparound porch  — raises issues of privacy and etiquette. At Curbed, Alexandra Marvar explores homeownership in the age of the Instagram travel influencer.

Travel blogger and micro-influencer Valerie Furgerson, @redgypsea, says she’s never had a negative interaction with a homeowner: “A sort of influencer photographer’s code that I live by is, if you’re going to be shooting in a residential area, know what shots you want to get ahead of time and be quick about it. Not all tourists live by this code,” she says. “We definitely saw full-on photo shoots happening at Rainbow Row in Savannah, complete with big reflective umbrellas. I have found that if you are respectful of the residents, they will also be respectful of you.” I came across Furgerson’s feed by searching for pictures of Rainbow Row and reaching out to users who did photoshoots directly on the shipping pallet-sized front porches of these private homes.

“I don’t mind people just taking photos,” said T’s pink-shutters neighbor (whom I’ll keep anonymous), “but really I find it an invasion of my space when it’s on my porch.” If she’s returning on foot to her home and sees someone on her porch taking pictures, she hangs back until they’ve wrapped up their activities. But on more than one occasion, she’s been startled to open her front door to a person, or a group of people, posing in front of her. “The other thing,” she says, “is that it opens up liability issues that I don’t even want to think about.”

5. What I Learned at the Most Instagrammed Outdoor Places. (Lisa Chase, July 2020, Outside)

While visiting Arizona’s iconic landmarks and tourist hotspots like the Grand Canyon and Horseshoe Bend, Lisa Chase, writing for Outside, examines our obsession with documenting ourselves in nature, and the evolving art and process of photography in the era of iPhone-toting outdoor enthusiasts.

There have to be 75 to 100 of us here, all with smartphones in hand, tapping away. One teenage girl positions herself in warrior one pose on a rock, her back to the sun, slender arms overhead, taking a selfie. Nearby there’s a group of French guys murmuring “C’est magnifique” as they take photos of themselves in the gloaming. I think about an article I’d read by Sherry Turkle, an MIT professor who has studied the psychology of selfie culture. “A selfie, like any photograph, interrupts experience to mark the moment,” she wrote in The New York Times in 2013. “The selfie makes us accustomed to putting ourselves and those around us ‘on pause’ in order to document our lives. It is an extension of how we have learned to put our conversations ‘on pause’ when we send or receive a text, an image, an email, a call. When you get accustomed to a life of stops and starts, you get less accustomed to reflecting on where you are and what you are thinking.”

6. Travel Influencers, Meet Authoritarian Regimes. (Krithika Varagur, October 2020, Rest of World)

In December 2019, celebrities and Western travel bloggers were invited to attend a music festival in Riyadh, put on by Saudi Arabia’s General Entertainment Authority, in order to promote tourism to the region. “The Instagram posts coming out of the festival looked more Coachella than Sharia,” writes Krithika Varagur, and for those who attended the event, criticism was harsh. At Rest of World, Varagur asks: How could these influencers accept a paid trip from a repressive monarchy?

Despite this, several prominent influencers turned down the MDL Beast trip on ethical grounds, including American actress Emily Ratajkowski and American model Teddy Quinlivan. Quinlivan, who is transgender, said on her Instagram story: “If you have any semblance of journalistic integrity, maybe it might be a cute idea not to take money from foreign governments that, um, I don’t know, openly kill and assassinate journalists [and] LGBTQ+ people. Suppress women’s rights, suppress religious rights – I mean the list of shit goes on.”

“Every traveler has an obligation to think about the ethical consequences of their trip. … But it is even more critical for influencers because they are such important role models, especially for young people,” said Dr. Ulrike Gretzel, who researches technology and social media marketing at the University of Southern California. “Uncritically spreading political propaganda is unethical under all circumstances and especially in the form of branded content, where the lines are very blurry, and the audience might therefore not recognize it as such.”

7. The Digital Nomads Did Not Prepare for This. (Erin Griffith, November 2020, The New York Times)

“If you’re going to work from home indefinitely, why not make a new home in an exotic place?” In the New York Times, Erin Griffith shares the stories of those privileged enough to escape lockdown by joining the globe-trotting, remote-working set. But they eventually realize it’s not what they expect it to be. These digital nomads may not call themselves travel influencers, but the idyllic, away-from-home settings they work in — as they wait out the pandemic — are the same.

They Instagrammed their workdays from empty beach resorts in Bali and took Zoom meetings from tricked-out camper vans. They made balcony offices at cheap Tulum Airbnbs and booked state park campsites with Wi-Fi. They were the kind of people who actually applied to those remote worker visa programs heavily advertised by Caribbean countries. And occasionally they were deflated.

Others are struggling with the same vacation fatigue experienced by Mr. Malka, the Cabo-to-London-to-maybe-Bali wanderer. According to research conducted at Radboud University in the Netherlands, it takes eight days of vacation for people to reach peak happiness. It’s downhill from there.

When the pandemic hit, Mr. Stylianoudis, the lawyer, was on the island of Koh Phangan in Thailand. At first, he couldn’t complain about the tropical locale. Each day, after work, he swam in crystal-clear water. But after five months, he was itching to get out. He had become a regular at the island’s 7-Eleven. He even grew tired of the beach — something he hadn’t thought was possible.

The feeling of being trapped in paradise was hard to explain. “I started to feel like I was in a sequel of ‘Lost,’” he said.

Buying a Baby on Nairobi’s Black Market

Longreads Pick

“In reality, once Anita has sold a child on, she knows little about their fate. She sells them to the businesswoman for 50,000 shillings for a girl or 80,000 shillings for a boy, she said — £350 or £550. That is roughly the going rate in Nairobi to steal a child from a woman on the street.”

Source: BBC
Published: Nov 16, 2020
Length: 12 minutes (3,203 words)

Shades of Grey

Getty Images

Ashley Stimpson | Longreads | October 2020 | 26 minutes (7,001 words)

It’s been nearly a decade since the numbers were tattooed in her ears, but they remain remarkably legible. In the right one, dots of green ink spell out 129B: Vesper was born in the twelfth month of the decade’s ninth year and was the second in her litter. The National Greyhound Association (NGA) gave that litter a unique registration number (52507), which was stamped into her moss-soft left ear. If I type these figures into the online database for retired racing greyhounds, I can learn about her life before she was ours, before she was even Vesper.

Smokin’ Josy was born to a breeder in Texas, trained in West Virginia, and raced in Florida. Over three years, she ran 70 races. She won four of them. In Naples on May 12, 2012, she “resisted late challenge inside,” to clinch victory, according to her stat sheet. In Daytona Beach on April 17, 2013, she “stumbled, fell early.” Five days later, after a fourth-place showing, she was retired.

Read more…

No Cold Beer, No Flowers, and No One to Park the Car: A Shadow Economy Hits the Skids As Restaurant Suppliers Lose Their Jobs

Longreads Pick

Eight million Americans are employed in restaurant-adjacent industries. How are they coping during the pandemic? Anya Schultz interviews a group of business owners and workers around the U.S., including a florist, grease recycler, valet parker, and knife shop owner.

Source: The Counter
Published: Sep 28, 2020
Length: 25 minutes (6,298 words)

Inside the Chaos of Immigration Court

Photo collage: Wikimedia Commons (CC BY-SA 3.0) / Cheri Lucas Rowlands

Gabriel Thompson | Longreads | September 2020 | 6,849 words (24 minutes)

 

The Equitable Life Building, at 100 Montgomery Street, sits in the heart of San Francisco’s Financial District. Named after an insurance company, it was the first skyscraper built in the city after the Depression, a symbol of optimism rising 25 stories high with marble walls that sparkled in the sun. Today, it is home to all sorts of buzzy Bay Area companies, from Spruce Capital Partners (“investors and thought leaders in the Life Sciences industry”) to the OutCast Agency (“strategists and creatives” with “a hyper-growth mindset”). To get away from the hectic pace of investing, strategizing, and creating, tenants can burn off calories inside the building’s private gym or take their lunch break atop a luxurious rooftop deck. 

The Equitable Life Building is also home to the San Francisco Immigration Court, though it’s easy to miss. On my first visit last winter, the only hint that a court lay within was the scores of families in the lobby, clutching summonses and looking confused. The court is above, occupying the fourth, eighth, and ninth floors. Up here, the elevators opened into a slightly off-kilter dimension: A security line snaked into a cramped waiting room, which led to a winding and windowless hallway, from which one entered identical windowless courtrooms. It was deeply disorienting. I often encountered people fumbling around in the hallway, not sure how the hell to get out.    Read more…

Selling Fame

Pexels

A celebrity autograph scribbled on a scrap of paper with a sharpie used to be a treasured possession — but, as K.J Yossman notes in his piece for Wired UK, it’s now a selfie or a video to post on social media that makes a brush with fame worthwhile. With few fans getting to actually encounter their idols in real life, a group of entrepreneurs is using an app called Cameo as a way to cash in on this trend.

The site boasts more than 30,000 “celebrities” across a plethora of industries from entertainment to sports to social media to business, all available to deliver individually-tailored missives at the touch of a button. All you need to do is select a name, type in what you want her or him to say and fill in your payment details. The person you’ve booked then has seven days to record your message and upload it to Cameo.com, where anyone can view it (unless you’ve opted to make the video private).

At the time of writing, fees range anywhere from £8.30, for New Zealand cricketer Peter Younghusband, to £41,500, for American comedian Chris D’Elia, who, unsurprisingly, has never been booked at that price. Talent set their own price tags, although Cameo, which takes a 25 per cent cut of each transaction, does offer guidance. “It’s about how much your fans can afford, not how much you’re worth,” says Abbie Sheppard, who heads Cameo’s UK and European office. (Galanis puts D’Elia’s eye-watering fee down to his wacky sense of humour.) For those with a more restricted budget, there are still plenty of household names available for under £1,000, including Snoop Dogg (£622.50), Lindsay Lohan (£249), John Cleese (£352.75) and even 94-year-old Dick van Dyke (£830), whose video greetings are recorded at a piano and almost always include a few lines from some of his best-known hits.

For many celebrities, the idea of charging fans to wish them congratulations or say hello does not sit well, but from February to March of this year there was still a 77 percent increase in talent joining the site — suggesting that the pandemic shutting down other avenues for exposure enhanced Cameo’s appeal. For the fans, this has been a delight, with the site offering new ways to deliver messages that could not always be given in person during COVID-19.

a woman booking NFL player Tyler Lockett to tell her husband that she’s pregnant, a fan requesting that actor Dolph Lundgren wish his doctor friend luck fighting Covid-19, and one customer asking influencer and voice actor IRLRosie to tell someone to stop talking during films – in the manner of Amazon’s Alexa device. From mid-March to mid-April Cameo reported a 176 per cent increase in bookings; Galanis says many were requests for reassurance or advice.

However, there is a darker side to Cameo, with some people finding their fame being inadvertently used to support causes they do not believe in.

…in 2018 a handful of celebrities including NFL player Brett Favre, comedian Andy Dick and rapper Soulja Boy were tricked into recording shout-outs for a white supremacist group, some of which included coded antisemitic messages. “You guys are patriots in my eyes,” Favre, who charges £249 per video, said in the video, mistakenly believing he was talking to a veterans’ organisation. In the same year, Flava Flav was duped into sending a “happy retirement” message to an Australian cardinal who had recently been convicted of sexually abusing children (the conviction was later overturned).

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Shelved: Pink Floyd’s Household Objects

Michael Ochs Archives / Getty

Tom Maxwell | Longreads | September 2020 | 13 minutes (3,433 words)

 

Pink Floyd’s The Dark Side Of The Moon is one of the best-selling records of all time. Released in March 1973, the album didn’t leave the Billboard 200 chart for over 14 years. By 2006, EMI/Harvest claimed the album sold in excess of 40 million copies “and still,” according to a Billboard article from that year, “routinely moves 8,000-9,000 copies on a slow week.”

Listening to a renowned album as cohesive as The Dark Side of the Moon, you would never guess that the follow-up to that historic release was going to be made using everyday items. Household Objects, recorded during several desultory sessions over a two-year time frame, was constructed with rubber bands, wine glasses, spray cans, newspapers, brooms, and other such utilitarian gear. It was shelved.

Read more…

A Lover’s Blues: The Unforgettable Voice of Margie Hendrix

Michael Ochs Archives / Getty / Design by Katie Kosma

Tarisai Ngangura | Longreads | September 2020 |14 minutes (3,715 words)

 

Hive is a series about women and the music that has influenced them, edited by Danielle A. Jackson. Read more at Longreads and The Believer

 

The voice of Margie Hendrix on “Night Time is The Right Time” comes at you out of nowhere, like an explosive, thunderous crack in the sky after a period of steady rain. Long after the song is over, it’s her words that stay ringing in your ear. You’ll belt out, “Babyyyyyyy!” in the shower, while out for a jog, or when giving your friends a hard time as they share their most trying relationship conundrum. On The Cosby Show, it’s her part that is most memorable when reenacted by adorable, pig-tailed Rudy, played by Keshia Knight Pulliam. In the 2004 biopic Ray, it was future Academy Award winner Regina King who played the role of Hendrix. King spoke of the difficulty in channeling the musician, as few references, visual or text, were available to use as inspiration for the role: “There isn’t a lot of information out there on Margie, so I had to rely on her voice to guide me.” The kind to stop you in your tracks, Hendrix’s voice remained unchanging, and from her earliest solo releases to her final years, it was an infallible offering from an artist who was moved to sing.

I stared at a blank page for days trying to figure out how best to begin my story on Hendrix, but nothing felt appropriate, fitting enough for the woman who had outsung Ray Charles. I’ve thought about her regularly for years, wondering how a woman with that voice could disappear from the public eye so easily, after making such an unforgettable appearance. It’s a thought that’s stayed with me, because it carries the sobering reality that someone can be incredibly talented — phenomenal even — and still find themselves omitted by history. It could happen to anybody, but it seems to happen most often to talented Black women who are bold enough to chase their dreams, then fall apart from the sheer pressure of it all. Women who are public but invisible and who are noticed without really being seen. Women like Margie Hendrix.

I stared at a blank page for days trying to figure out how best to begin my story on Hendrix, but nothing felt appropriate, fitting enough for the woman who had outsung Ray Charles.

She didn’t look like the performers most record producers wanted Black women to be. She was too dark, had a gap between her two front teeth and was a Southern girl with none of that Northern polish and glam. The music industry of today is incredibly corrosive and toxic, but it was even more so for Black musicians in the middle of the twentieth century, who dealt with nothing but no-good managers, unfair contracts, and stolen music credits. Anti-black racism and its social realities make it astounding that artists emerged who weathered through even when it seemed like everyone at some point or another crumbled, with many never making it back.  The argument could be made that had Hendrix managed to stay far from the drugs that would ravage her body, and kicked those bad habits, she would have lasted longer and achieved success rivaling that of her still living peers from that “golden” era. Yet the number of Black women uncounted and unnamed in music history makes it clear that this wasn’t only a question of sobriety. It was also about opportunity, and a perverse lack of care for the artists whose mental and physical health were secondary so long as money continued to be made. Hendrix’s death and eventual erasure from the mainstream were not simply tragic turns in a complicated life, but the outcome of a series of events that befell a woman unloved by those she committed herself to, and unprotected by those whose coffers she filled. 

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