Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms. “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with […]
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Posted inEditor's Pick
The Future of Advertising
In the ad business, the relatively good life of 2007 is as remote as the whiskey highs of 1962. “Here we go again,” moans Andy Nibley, the former CEO of ad agency Marsteller who, over the past decade, has also been the CEO of the digital arms of both Reuters and Universal Music. “First the […]
Posted inEditor's Pick
Patient Observation
I had a perfectly normal childhood in Wichita Falls, a place Advertising Age once called the most average city in America. But I didn’t truly understand where I was from until I stepped inside the gates of the local state hospital and realized that every town has another side.
Posted inEditor's Pick
Alex Bogusky Tells All
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. … “So, I have to ask,” I start. “Is there any notion of a midlife crisis in this? You do happen […]
Posted inUncategorized
The Web Is a Customer Service Medium
The Web Is a Customer Service Medium The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium, and with the promise of advertising revenue as incentive, web developers set out to provide those answers. As a […]
Posted inFeature, Member Pick, Nonfiction, Story
David Foster Wallace and the Nature of Fact
David Foster Wallace saw clear lines between journalists and novelists who write nonfiction, and he wrestled throughout his career with whether a different set of rules applied to the latter category.
Posted inNonfiction, Quotes
Lessons in Fame from P.T. Barnum's Autobiography
From Lapham’s Quarterly, lessons on fame and advertising from The Life of P. T. Barnum, which was published in 1855. “Put on the appearance of business, and generally the reality will follow.” And what follows then? Profit. How is this miracle achieved? First, through false superlatives and inflated rhetoric, e.g., “The world-famous _______ is the […]
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Geoff Van Dyke: My Top 6 Longreads of 2010
Geoff Van Dyke is deputy editor of 5280 Magazine in Denver. *** The Future of Advertising, by Danielle Sacks, Fast Company A must-read for anyone in the media business. Innocence Lost, by Pamela Colloff, Texas Monthly Instrumental in getting a Texas man off death row and out of prison. Burger Queen, by Lauren Collins, The […]
Posted inUncategorized
The Web Is a Customer Service Medium
The Web Is a Customer Service Medium The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium, and with the promise of advertising revenue as incentive, web developers set out to provide those answers. As a […]
