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What it’s like for an actor to become a TV commercial megastar—forever associated with a brand, for better and worse: “On the day of the audition, roughly 30 actors showed up. When it was Olcott’s turn, he flashed his big, ecstatic smile. The director loved it, and Olcott got the job. In February, on a […]

[Not single-page] More men are getting diagnosed with eating disorders, but are struggling to receive help: “As recently as a decade ago, clinicians believed that only 5 percent of anorexics were male. Current estimates suggest it’s closer to 20 percent and rising fast: More men are getting ill, and more are being diagnosed. (One well-regarded […]

Why was New York Times CEO Janet Robinson fired? A look inside the political battles and financial troubles that led Arthur ­Sulzberger to let Robinson go (with a $24 million exit package): “Interviews with more than 30 people who are intimately familiar with different aspects of the Times’ business (none but a spokesperson would speak […]

A New Yorker with limited French skills gets dropped into an advertising agency in Paris: “In French class, I did well in spoken tests, but my written French was appalling. The conditional tense confused me, and the French loved the conditional tense, French conversation practically being founded on relativity—perhaps, maybe, I don’t know. In kissing, […]

Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]

Here are some details about Lynda Barry that didn’t appear in her autobiographical song. She’s a cartoonist whose weekly strip, “Ernie Pook’s Comeek,” was a staple of alternative newsweeklies for almost 30 years. (Next month, the publisher Drawn & Quarterly will release “Blabber Blabber Blabber,” the first in a 10-volume retrospective series of her work.) […]

“[Magazine covers] are very carefully researched. They test them: ‘Do you like this line better than this one?’ If you have to depend on blurbs to have people buy your magazine then you’ve got a piece of shit! You don’t have a brand! You don’t design a magazine for your audience; you create a great […]

The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium, and with the promise of advertising revenue as incentive, web developers set out to provide those answers. As a result, people in the newspaper industry saw […]

“Put on the appearance of business, and generally the reality will follow.” And what follows then? Profit. How is this miracle achieved? First, through false superlatives and inflated rhetoric, e.g., “The world-famous _______ is the greatest one ever seen.” Then, through repetition: if one asserts a claim often enough, the claim (true or untrue) achieves, […]

Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms. “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with […]