Few are excited about the Apple Watch—its burdens are too easily imagined. And yet we treat it as an inevitability. How did this happen?
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Posted inNonfiction, Quotes
Can Time Inc. Save Itself By Becoming the Next Facebook?
When [Joe] Ripp first discussed taking the CEO job with Bewkes, he said that Time Inc. needed to stop thinking of itself as a magazine company. But what exactly Time Inc. will become depends on who is talking. Ripp tells me it will be a significant player in video. (The company has backed the online […]
Posted inNonfiction, Story
Buried Alive in a Grain Silo
Grain-bin accidents have become a consequence of our massive corn consumption.
Posted inBooks, Nonfiction, Story
How Apple’s Transcendent Chihuahua Killed the Revolution
Few are excited about the Apple Watch—its burdens are too easily imagined. And yet we treat it as an inevitability. How did this happen?
Posted inNonfiction, Quotes
The Secret Message in Chipotle's Advertisements
“Chipotle’s animated short film — accompanied by a smartphone game — depicts a haunting parody of corporate agribusiness: cartoon chickens inflated by robotic antibiotic arms, scarecrow workers displaced by ruthless automata. Chipotle’s logo appears only at the very end of the three-minute trailer; it is otherwise branding-free. The motivation for this big-budget exposé? ‘We’re trying […]
Posted inEditor's Pick
Naked and Famous
A profile of photographer Ryan McGinley, whose work has influenced advertising, film, music videos, and Instagram: One of McGinley’s portraits of McChesney—taken in the bathroom of a gay club into which he dragged a mini trampoline for her to bounce naked on—was used as the lead image for his Whitney show. In it, Lizzy is […]
Posted inEditor's Pick
Chat Wars
Sabotage, bureaucracy, and emoticons: Inside the late ’90s chat wars between Microsoft and AOL, from the perspective of a former Microsoft programmer: The messenger war was a rush. Coming in each morning to see whether the client still worked with AOL was thrilling. I’d look through reams of protocol messages to figure out what had […]
Posted inMember Pick, Nonfiction
Friendship Is Complicated
Art, commerce, and the battle for the soul of My Little Pony.
Posted inNonfiction, Quotes
Before Google: Larry Page’s Early Ideas for Changing the World
Even in Google’s earliest days, Page had always wanted the company to do more than just basic Web search. Since he was a kid, he’d been dreaming up world-changing schemes. As an undergrad at the University of Michigan, he’d proposed that the school replace its bus system with something he called a PRT, or personal […]
Posted inMember Pick, Nonfiction, Story
Friendship Is Complicated
Art, commerce, and the battle for the soul of My Little Pony.
