Search Results for: advertising

Don Draper’s Revenge

Longreads Pick

Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms. “All these little companies with fun names,” says David Lubars, “we’ve kicked their butts.” Lubars is chairman and chief creative officer of Omnicom’s BBDO North America, an 82-year-old Madison Avenue agency with more than 17,000 employees. “Americans like a story of the big guys getting taken down. But that doesn’t mean that’s what is actually happening.”

Source: Businessweek
Published: Nov 26, 2010
Length: 13 minutes (3,310 words)

Alex Bogusky Tells All

Longreads Pick

Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. … “So, I have to ask,” I start. “Is there any notion of a midlife crisis in this? You do happen to be 46.” Cradling a cup of chamomile tea, Bogusky releases a quiet laugh. “Yeah, just happen to be,” he smiles. “You know, I’m not completely unaware that that’s what this could be.”

Source: Fast Company
Published: Sep 1, 2010
Length: 22 minutes (5,662 words)

Patient Observation

Longreads Pick

I had a perfectly normal childhood in Wichita Falls, a place Advertising Age once called the most average city in America. But I didn’t truly understand where I was from until I stepped inside the gates of the local state hospital and realized that every town has another side.

Source: Texas Monthly
Published: Jun 1, 2010
Length: 20 minutes (5,044 words)