Posted inNonfiction, Quotes

The Benefits of Being No. 2 in Business

Back in the early 1960s, also-ran Avis — a smaller, less successful business than Hertz — decided to run a new advertising campaign, one that embraced its market position rather than trying to change it. “When you’re only No. 2, you try harder. Or else,” the company’s advertisements read. Avis’s initial business insight was to […]

Posted inNonfiction, Quotes

How the Hand Painted Rock ‘n’ Roll Billboards of the Sunset Strip Came to Be

Collectors Weekly: Who started the music industry’s billboard trend?

Landau: As far as I can tell, it was the Doors in 1967 for their debut album. I talked with Jac Holzman—the head of Elektra Records who signed the Doors—while writing my book. In 1967, he had just come out here from the East Coast and opened an office on La Cienega Boulevard, not far from Sunset Boulevard, and it occurred to him that billboards were being used for everything except promoting records and music. A lot of radio stations where popular disc jockeys worked were farther east on Sunset, and he knew they drove on the Strip, and that the entertainment industry in general was based there.

Posted inNonfiction, Quotes

Joyce Maynard on Taking James Patterson’s Online Course in Writing Bestsellers

Lately, just about every time I turn to Facebook or Twitter, I’m greeted by an ad or sponsored content about the online writing course bestselling thriller author James Patterson offers on the MasterClass site (where Dustin Hoffman, Annie Liebovitz, Usher, Serena Williams and others serve up the tricks to their trades, too). “Set out to […]

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