“The humble bar of soap used to define the American way. Now it’s dying. I will not let it go down without a fight.”
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Posted inEditor's Pick
Cool Enchantment
“The ad is seductive but transparent. We don’t believe the copy but appreciate its innocence.”
Posted inEditor's Pick
Finding the Cattle Queen
“Steakhouse royalty, feminist icon, fungible tourism graphic—she deserves a proper title.”
Posted inEditor's Pick
The Race to Make the Greatest Christmas Ad
“How British retailers became obsessed with winning the nation’s hearts.”
Posted inEditor's Pick
Ad Man
“You might think you’re immune to political advertising. In Montana, I learned the hard way: None of us are.”
Posted inEditor's Pick
Dear Tim Cook: Be a Decent Human Being and Delete this Revolting Apple Ad
“This ad breaks things. By implication, it threatens to break people, or at least their livelihoods.”
Posted inEditor's Pick
How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin
“Where a phone spends most of its evenings is a good proxy for where its owner lives.”
Posted inEditor's Pick
Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?
“A polo shirt, a white apron and a retro hairdo changed an actor’s life forever.”
Posted inCuration
The Top 5 Longreads of the Week
Featuring reads from Scott Huler, Sophie Elmhirst, Lauren Smiley, Brian Payton, and Caity Weaver.
