Search Results for: Time Magazine

Can Time Inc. Save Itself By Becoming the Next Facebook?

When [Joe] Ripp first discussed taking the CEO job with Bewkes, he said that Time Inc. needed to stop thinking of itself as a magazine company. But what exactly Time Inc. will become depends on who is talking. Ripp tells me it will be a significant player in video. (The company has backed the online channel 120 Sports and has rolled out channels for sports, celebrity news, and business.) Ripp also wants to branch into e-commerce, conferences, and events. Pearlstine praises Forbes’s user-generated content model. He supports “native advertising,” the practice of running sponsored content that looks similar to editorial content, and also said his dream acquisition is LinkedIn. M. Scott Havens, a digital executive Ripp hired from Atlantic Media, recently told The Guardian that Time Inc. needs to build “the next Gilt, the next Facebook.”

None of this talk has eased skeptics’ doubts. “What is this company?” one recently departed editor asked me. “They’ve declared print dead and hastened the end of the magazine business. But they don’t have an idea of what the company is instead.” Given the crushing debt load, roughly two and a half times earnings, that has to be serviced somehow, many inside the company anticipate extreme budget cuts. And Ripp’s finance background has triggered speculation that Time Inc. is being gussied up for a sale. “Private equity could drain the cow until there’s nothing left,” speculated another longtime Time Inc. executive.

Ripp shoots down that idea. “I would not come back to a company that would be bled and drained,” he tells me. “I didn’t want any part of that. This company defined my life.”

— Time Inc., the storied company behind publications like People, Sports Illustrated, and its flagship TIME magazine, is searching for new revenue models after the decline of print-ad revenues in recent years. In New York magazine, Gabriel Sherman talked to Time Inc CEO Joe Ripp to assess what the future of the company might look like.

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Photo: Wikimedia Commons

The Matter of Time

Longreads Pick

Time Inc., which includes iconic publications like People, Sports Illustrated, and its flagship magazine, TIME, is struggling to become profitable after being spun off from Time Warner.

Published: Aug 24, 2014
Length: 18 minutes (4,568 words)

Making the Magazine: A Reading List

Longreads Pick

Magazine nerds, here we go: A starter collection of 27 behind-the-scenes stories from some of your most beloved magazines, including The New Yorker, Time, Entertainment Weekly, Cosmopolitan, Vanity Fair and the New York Review of Books, plus now-defunct publications like Might, George, Sassy and Wigwag.

Author: Editors
Source: Longreads
Published: Jun 16, 2014

Making the Magazine: A Reading List

Magazine nerds, here we go: A starter collection of behind-the-scenes stories from some of your most beloved magazines, including The New Yorker, Time, Entertainment Weekly, Cosmopolitan, Vanity Fair and the New York Review of Books, plus now-defunct publications like Might, George, Sassy and Wigwag. Share your favorite behind-the-magazine stories with us on Twitter or Facebook: #longreads. Read more…

The 2014 National Magazine Award Winners: A Reading List

Longreads Pick

A collection of stories from Thursday night’s awards, including The New Yorker, Time and National Geographic.

Author: Editors
Source: Longreads
Published: May 1, 2014

The 2014 National Magazine Award Winners: A Reading List

The American Society of Magazine Editors handed out its 2014 National Magazine Awards Thursday night, with Fast CompanyNew York magazine, Inc., Poetry magazine and Modern Farmer all taking home trophies. Boston Magazine’s stirring cover image (above) following the Boston Marathon bombings was named ASME’s Cover of the Year.

Below is a reading list featuring some of the stories honored Thursday night. Read more…

A New York Times Reporter's Discovery About Pakistan and Bin Laden

In trying to prove that the ISI knew of Bin Laden’s whereabouts and protected him, I struggled for more than two years to piece together something other than circumstantial evidence and suppositions from sources with no direct knowledge. Only one man, a former ISI chief and retired general, Ziauddin Butt, told me that he thought Musharraf had arranged to hide Bin Laden in Abbottabad. But he had no proof and, under pressure, claimed in the Pakistani press that he’d been misunderstood. Finally, on a winter evening in 2012, I got the confirmation I was looking for. According to one inside source, the ISI actually ran a special desk assigned to handle Bin Laden. It was operated independently, led by an officer who made his own decisions and did not report to a superior. He handled only one person: Bin Laden. I was sitting at an outdoor cafe when I learned this, and I remember gasping, though quietly so as not to draw attention. (Two former senior American officials later told me that the information was consistent with their own conclusions.) This was what Afghans knew, and Taliban fighters had told me, but finally someone on the inside was admitting it. The desk was wholly deniable by virtually everyone at the ISI — such is how supersecret intelligence units operate — but the top military bosses knew about it, I was told.

Carlotta Gall, in The New York Times, investigating whether Pakistan knew that Osama bin Laden was hiding inside the country. Read more on Pakistan.

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Photo: Wikimedia Commons

A Magazine’s Assignment: Find Someone ‘Ugly’

Photo: Mike Sager and Warren Durso at the Standard Hotel, West Hollywood.

We like to occasionally ask some of our favorite writers to give us the backstory on a story they loved. Here’s veteran journalist Mike Sager telling us about his story “Ugly,” which ran in the May 2012 issue of Esquire.

Ugly

Mike Sager | Esquire | May 2012 | 23 minutes (5,858 words)

***

When you get a phone call from your editor telling you he wants an in-depth profile of an ugly guy, you panic a little. You imagine yourself having to walk up to some stranger. “Hey, you’re friggin’ ugly. Wanna be in a story in Esquire magazine?”

Then you think of a really good friend of yours. Great guy. Not a pretty sight.

You try to imagine how the call will go.

You even make the call.

Then you chicken out.

And you start panicking again, just a little bit, remembering how long it took to find the right Beautiful Woman for the piece I think of as this story’s reciprocal. (“The Secret Life of a Beautiful Woman,” Esquire April, 1999, collected in Revenge of the Donut Boys). With Hollywood and environs as my hunting grounds, it had taken nearly three months to find a beautiful woman to profile. In the beginning the magazine wanted a blonde. I kept remembering this five by seven model card, this brunette with baby bear brown eyes. She’d haunted me through the entire search, through dozens of interviews with other women who weren’t quite right for one reason or another. As it was I insisted on picking the dark-haired woman. Her name was Brooke Burke. I guess you could say my story was her break, though she’d been working her butt off for years to get where she was. Read more…

Showtime, Synergy

Longreads Pick

Our latest Longreads Member Pick is now free for everyone: Matt Siegel’s love story about identity, sex and finding companionship:

It was an acquaintance and former editor of one of those gay lifestyle magazines who advised twenty-year-old me to tone it down if I ever wanted to find a boyfriend. This coming from a man obsessed with anything Disney-related; the walls of his West Hollywood condo adorned with carefully framed Snow White and Fantasia animation cels. “You don’t need to tell them how much you love Belinda Carlisle on your first date,” he said. “But I do love Belinda Carlisle! That quavering vibrato!” I whined. “Well,” he said, “they’ll find out eventually, and by that point they will love you, Belinda and all.” While I hate(d) him for saying it, I understood the algorithm: gay men are attracted to men, so the more you resemble a man, the more desirable you will be to a gay man. [Insert frowny face emoticon.]

Source: The Awl
Published: Mar 4, 2014
Length: 29 minutes (7,343 words)

Showtime, Synergy: Exclusive Early Access to a New Story from The Awl and Matt Siegel

Longreads Pick

This week, we are excited to give Longreads Members exclusive early access to a new story from Matt Siegel, to be published next week on The Awl. Here’s more from The Awl co-founder and editor Choire Sicha:

“Matt Siegel’s very funny nonfiction story of love, deceit and betrayal (oh my God, I know!!!) comes on all unassuming and conversational. Unlike many citizens of the MFA world (Matt’s a recent graduate of the University of Iowa’s Nonfiction Writing Program), he keeps his techniques hidden. We’re really looking forward to publishing this at The Awl, but we’re more thrilled to share it with Longreads Members—like ourselves!—first.”

Siegel (@unabashedqueer) has previously written for The Huffington Post, The Hairpin, Flaunt Magazine, and The Advocate.

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Source: Longreads
Published: Mar 2, 2014
Length: 29 minutes (7,343 words)