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Harper Reed went from running a T-shirt community to running digital operations for Obama’s reelection campaign. Inside the team’s top-secret efforts to refine voter targeting to a granular (or: “creepy”) level: By the 2000 election, political data firms like Aristotle had begun purchasing consumer data in bulk from companies like Acxiom. Now campaigns didn’t just […]

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Exploring the social etiquette of Couchsurfing.org—and how its rapid growth is challenging the community’s expectations of safety and mutual respect: Orange Acres takes all kinds, provided you follow a few simple rules: • No alcoholics, crackheads, or members of the Sierra Club, Greenpeace, or PETA • ‘[O]n the subject of hippies and rainbow people,’ please […]