Search Results for: The Nation

The Lovers and Haters of the Pumpkin Spice Latte

The pumpkin spice latte has reemerged. Seattle Met’s Allecia Vermillion looks at the origin story of the popular fall beverage, which actually contains little discernible pumpkin.

Since the pumpkin spice latte’s inception 11 years ago, customers have ordered more than 200 million, each topped with whipped cream and a parting shake of spices. It arrives while the summer sun still beats down hot over most of the country, but a combination of masterful marketing and a fan base with the kind of obsession usually reserved for pop stars has transformed this drink into a national harbinger of fall.

Fans paint tiny Starbucks cups on their nails. They dress their dogs up in latte costumes for Halloween (pug-kin spice latte—get it?). They post online comments like, “Can it be fall now? I am so ready for Pumpkin Spice Latte, pants, warm sweaters & lots of cuddles.” The morning after the first presidential debate of 2012, the nation was talking in nearly equal measures about Obama’s curiously detached performance and a front-page Wall Street Journal article about a temporary shortage of pumpkin spice lattes after an early-season rush.

Plenty of others hate it. Their online comments are more in the vein of “tastes like candle wax” or “How do you make a pumpkin spice latte? Put yoga pants, Ugg boots, a hoodie, an iPhone 5, and a white girl into a blender.” But if you partake in any form of social media whatsoever, it’s nigh impossible to ignore the drink’s return each year. (The Starbucks media team tracks 3,000 tweets a day when the hot beverage reemerges from hibernation, usually around Labor Day.)

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Photo: Dave Hackbarth

The Skies Belong to Us: How Hijackers Created an Airline Crisis in the 1970s

Brendan I. Koerner | The Skies Belong to Us | 2013 | 25 minutes (6,186 words)

 

‘There Is No Way to Tell a Hijacker by Looking At Him’

When the FAA’s antihijacking task force first convened in February 1969, its ten members knew they faced a daunting challenge—not only because of the severity of the crisis, but also due to the airlines’ intransigence. Having spent vast sums on Beltway lobbyists, the airlines had the political clout to nix any security measure that might inconvenience their customers. So whatever solutions the FAA proposed would have to be imperceptible to the vast majority of travelers. Read more…

Here's One Way to Ace a Public School's Standardized Test

When a problem exists in Philadelphia schools, it generally exists in other large urban schools across the nation. One of those problems—shared by districts in New York, D.C., Chicago, Los Angeles, and other major cities—is that many schools don’t have enough money to buy books. The School District of Philadelphia recently tweeted a photo of Mayor Michael Nutter handing out 200,000 donated books to K–3 students. Unfortunately, introducing children to classic works of literature won’t raise their abysmal test scores.

This is because standardized tests are not based on general knowledge. As I learned in the course of my investigation, they are based on specific knowledge contained in specific sets of books: the textbooks created by the test makers.

All of this has to do with the economics of testing. Across the nation, standardized tests come from one of three companies: CTB McGraw Hill, Houghton Mifflin Harcourt, or Pearson. These corporations write the tests, grade the tests, and publish the books that students use to prepare for the tests. Houghton Mifflin has a 38 percent market share, according to its press materials. In 2013, the company brought in $1.38 billion in revenue.

-Meredith Broussard, in the Atlantic, on a data experiment revealing that public schools that use the “wrong” textbooks may be hurting their performance.

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More education in the Longreads Archive

Photo: cybrarian77, Flickr

The Story About Pit Bulls That Rarely Gets Written

This is a story about an American dog: my dog, Dexter. And because Dexter is a pit bull, this is also a story about the American dog, because pit bulls have changed the way Americans think about dogs in general. Reviled, pit bulls have become representative. There is no other dog that figures as often in the national narrative—no other dog as vilified on the evening news, no other dog as defended on television programs, no other dog as mythologized by both its enemies and its advocates, no other dog as discriminated against, no other dog as wantonly bred, no other dog as frequently abused, no other dog as promiscuously abandoned, no other dog as likely to end up in an animal shelter, no other dog as likely to be rescued, no other dog as likely to be killed. In a way, the pit bull has become the only American dog, because it is the only American dog that has become an American metaphor—and the only American dog that people bother to name. When a cocker spaniel bites, it does so as a member of its species; it is never anything but a dog. When a pit bull bites, it does so as a member of its breed. A pit bull is never anything but a pit bull.

-Tom Junod, in Esquire.

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More on Junod in the Longreads Archive

Photo: matthewalmonroth, Flickr

The Top 5 Longreads of the Week

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.

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Ghosts of Greenwood

Longreads Pick

“Freedom Summer baptized Mississippi as part of the nation,” Moses said. “It was no longer a rule unto itself.” On Mississippi, race and civil rights—then and now.

Source: ProPublica
Published: Jul 8, 2014
Length: 27 minutes (6,891 words)

The True Story of the G.I. Bill

Three months later, on October 27, 1943, Roosevelt turned his idea into a concrete proposal, formally asking Congress to enact legislation that would finance one year of educational or vocational training for all who served in World War II. Those deemed to have academic potential would be eligible for support for four years. “For many, what they desire most in the way of employment will require special training and further education,” wrote Roosevelt. “As a part of a general program for the benefit of the members of our armed services, I believe that the Nation is morally obligated to provide this training and education and the necessary financial assistance by which they can be secured.”

Roosevelt envisioned long-term benefits for the country. “The money invested in this training and schooling program will reap rich dividends in higher productivity, more intelligent leadership, and greater human happiness. We must replenish our supply of persons qualified to discharge the heavy responsibilities of the postwar world. We have taught our youth how to wage war; we must also teach them how to live useful and happy lives in freedom, justice, and decency.”

Meredith Hindley, in Humanities, on how the G.I. Bill was born, and how it initially faced opposition from some veterans groups.

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Photo: FDR Library

Curses: A Tribute to Losing Teams and Easy Scapegoats

Barry Grass | The Normal School | Spring 2014 | 18 minutes (4,537 words)

 

1st

Late in every February, Major League Baseball players report to Spring Training.

Every year in Kansas City this is heralded by a gigantic special section in The Kansas City Star crammed full of positive reporting and hopeful predictions about the coming season. Each year it is another variation on the same theme: “This is Our Year” or “Is This Our Year?” or “Can the Royals Win it All?” or “Our Time” or “How Good are these Royals?” or “How Good are these Royals” or or or. It gets tiresome after growing up hearing it year after year, because the answer has always been the same. The answer is no. It’s not our time. It’s not our year. No, the Royals aren’t going to win it all. These Royals are not very good. No. Read more…

The House of Mondavi: How an American Wine Empire Was Born

Julia Flynn Siler | The House of Mondavi | 2007 | 14 minutes (3,328 words)

 
For our latest Longreads Member Pick, we’re excited to feature an excerpt from The House of Mondavi, Julia Flynn Siler’s book about a family that turned a Napa Valley winery into a billion-dollar fortune. Thanks to Siler and Gotham Books for sharing it with the Longreads community.

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Making the Magazine: A Reading List

Magazine nerds, here we go: A starter collection of behind-the-scenes stories from some of your most beloved magazines, including The New Yorker, Time, Entertainment Weekly, Cosmopolitan, Vanity Fair and the New York Review of Books, plus now-defunct publications like Might, George, Sassy and Wigwag. Share your favorite behind-the-magazine stories with us on Twitter or Facebook: #longreads. Read more…