We know that the act of measuring changes what is measured. Might it change us measurers, too?
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Costco in Cancún
“This is the Costco psychology: quality over brand; value over status. To be ripped off is to be taken for a sucker. It is to have your resources wasted, your hard-earned cash sucked into a delusion of taste, timeliness, or class.”
The Top 5 Longreads of the Week
Showcasing stories from Julia Webster Ayuso, Abe Beame, Tracy Thompson, Will Boast, and Gary Grimes.
The Top 5 Longreads of the Week
Recommending stories from Viola Zhou, Mina Tavakoli, Stephanie Krzywonos, Maggie Millner, and Joe Hagan.
The Top 5 Longreads of the Week
We’re recommending stories by Danny Chau, Annalisa Quinn, Bijan Stephen, Jordan Michelman, and Anna Wiener.
Soundscapes of the Silenced
“In late Renaissance Florence one in five women lived behind institutional walls whose rule was sensory mortification. Historians are struggling to recover their inexpressible secrets.”
At the Gates of Fortress Europe
“The story of Sajjad Mohammedhasan, who sought asylum but received a year in Lithuania’s border prisons.”
The Top 5 Longreads of the Week
Recommending notable stories by Carolyn Ariella Sofia, Joy Williams, Ben Lerner, Steve Yarbrough, and Elizabeth Spiers.
The Top 5 Longreads of the Week
This week’s stories include techno, New Zealand, relationships, background music and doodles.

