Search Results for: Microsoft

USA Inc.: Red, White and Very Blue

Longreads Pick

What you’ll see on the following pages is hard to misinterpret: We have big issues, but the U.S. is in sounder shape than Apple was in 1997, when it lost a billion dollars. That’s the year Steve Jobs returned as CEO and took extreme measures, including agreeing to make Internet Explorer the Mac’s default browser. Jobs also got Microsoft to buy $150 million in nonvoting Apple shares—a lifeline for a company that, according to Jobs himself, was 90 days from bankruptcy court. Apple is now the second most valuable company in the world.

Source: Businessweek
Published: Feb 25, 2011
Length: 10 minutes (2,730 words)

Playboy Interview: Bill Gates (1994)

Playboy Interview: Bill Gates (1994)

Mao, King Kong, and the Future of the Book

Longreads Pick

From Mao to Microsoft, a conversation on the unrecorded history of online publishing.

Author: Bob Stein
Source: Triple Canopy
Published: Aug 1, 2010
Length: 15 minutes (3,978 words)

About a Bing

Longreads Pick

Beware Google: Microsoft’s new search engine isn’t half-bad.

Source: Slate
Published: Jun 2, 2009
Length: 4 minutes (1,191 words)

Steve Jobs: The Rolling Stone Interview (1994)

Longreads Pick

“Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet—basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to copy the Mac because the Mac was frozen in time. The Mac didn’t change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It’s amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn’t deserve too much sympathy.”

Source: Rolling Stone
Published: Jun 16, 1994
Length: 23 minutes (5,938 words)