Can an agency turn anyone into an Instagram star? Bloomberg Businessweek reporter Max Chafkin volunteers to find out.
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Why ESPN Still Can’t Quit Cable
Bloomberg Businessweek‘s latest cover story highlights the tricky economics of licensing live sports.
Best of 2014
Our no. 1 stories, top 10 most popular Longreads exclusives, and favorite essays and writing/reporting across business, science, crime, and sports.
Can a Company Really Disrupt Itself? Roger Hodge on Zappos and Holacracy
Roger Hodge went inside Zappos for his October 2015 in the The New Republic, investigating CEO Tony Hsieh’s radical decision to eliminate management and fully embrace the concept of Holacracy at the online shoe retailer.
Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
The Future of Online Education: A Longreads Guest Pick by Teddy Worcester
Above: Sebastian Thrun *** Teddy Worcester resides in San Francisco and helps to build products that support the free and open web. Max Chafkin’s Fast Company story covering Sebastian Thrun’s change of course for Udacity is a must-read for anyone interested in online education. The brilliant Thrun admits that MOOCs are not necessarily the right […]
Early Technologies That Were Supposed to Disrupt Education
“The dream that new technologies might radically disrupt education is much older than Udacity, or even the Internet itself. As rail networks made the speedy delivery of letters a reality for many Americans in the late 19th century, correspondence classes started popping up in the United States. The widespread proliferation of home radio sets in […]
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle and Readmill users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. *** 1. How We Survived Two Years of Hell As Hostages in Tehran Shane Bauer, Josh Fattal and Sarah Shourd | Mother Jones | […]
In Norway, Startups Say Ja to Socialism
In Norway, Startups Say Ja to Socialism Whereas most entrepreneurs in Dalmo’s position develop a retching distaste for paying taxes, Dalmo doesn’t mind them much. “The tax system is good—it’s fair,” he tells me. “What we’re doing when we are paying taxes is buying a product. So the question isn’t how you pay for the […]
In Norway, Startups Say Ja to Socialism
In Norway, Startups Say Ja to Socialism Whereas most entrepreneurs in Dalmo’s position develop a retching distaste for paying taxes, Dalmo doesn’t mind them much. “The tax system is good—it’s fair,” he tells me. “What we’re doing when we are paying taxes is buying a product. So the question isn’t how you pay for the […]

