“The $86 billion global sneaker market has a new major player. Here’s how it happened.”
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Best of 2023: Profiles
The profiles we loved in 2023 cover a Uvalde mom turned gun-control advocate, Ginni and Clarence Thomas, a love letter to Louisiana and two unrelated women born there in 1953, the man behind the Twitter persona “Dril,” and an underdog surfer nicknamed “Casual Luke.”
The Top 5 Longreads of the Week
The April 12 edition features stories by Stephanie McCrummen, Mark Warren, Trina Moyles, Laura Preston, and Jack King.
Tim Cook on Shaping the Future of Apple
“Tim Cook takes pride in not hiding his email address, which is readily available on the search engine of your choice.”
A Year in Reading: Power to the People
Incorrigible, insightful, inspiring: the incredible people of 2024.
Inside Superiority Burger
“How did chef and former punk drummer Brooks Headley turn his all-vegetarian vision for a rock and roll diner into the season’s hottest new restaurant?”
The Top 5 Longreads of the Week
Notable reads by Atef Abu Saif, Sonia Smith, James McNaughton, Dorothy Wickenden, and Kevin Koenig.
Why are so Many Guys Obsessed With Master and Commander?
“20 years after its release, the mildly successful historical nautical drama has become an inescapable hit with a certain type of movie fan.”
Life, Death, and Total Football
“My Dutch friend Lars taught me to appreciate the most radical team in World Cup history—and how their tactics could be meaningful far beyond the pitch.”
Inside the NBA’s Great Generation War
“Not so long ago, retired NBA stars could put on a suit, go on ESPN, and lay into the next generation of young players with little pushback. Then something shifted.”

