“First, you exclude black people from the festivals. Then write them out by not recording them. And pretty soon, ‘you have this manufactured image of country music being white and being poor.'”
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In Six Seconds, Giphy Could Make Billions
GIFs have long served as signals of cultural fluency. Now they’re poised to become a big business.
The Top 5 Longreads of the Week
This week, we’re sharing stories from Jane Mayer, David Zax, Christopher Glazek, Farah Stockman, and Alex Mar.
Smoking: A Legal Weed Reading List
The economy, the culture, and the promise of cannabis.
McDonald’s Starts Serving McTech to Survive in the Modern Age
Rapidly modernizing has caused the McDonald’s company some growing pains, but embracing Big Tech might just save them from their old analog self.
Anthony Bourdain: 1956-2018
Anthony Boudain passed away in Strasbourg, France, on Friday, June 8th, at age 61.
The “Facebook of Money” That Wasn’t
Tilt was once a start-up with extravagant soirées, hazy business plans, and a $375 million valuation. Then it came to the end.
The Demise of Tilt
A brash, charismatic CEO. Big funding rounds. The inevitable beer-pong-on-the-office-roof-deck. How could the “Facebook of money” fail?
Longreads Best of 2020: Writing on COVID-19
Our top story picks in COVID-19 reporting this year.
No Time Like the Present
You don’t know what day it is, do you? Robert Burke Warren digs into ‘the Oddball Effect’ and fascinating brain data that may help explain why.

