Forever 21’s Fast (and Loose) Fashion Empire How did the Changs, Korean immigrants who opened their first store in a gritty section of Los Angeles in 1984, become such important players in fast fashion? The family credits its accomplishments to hard work, faith, and frugality, though Forever 21 has not prospered without controversy. The company […]
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The Untold Story of How My Dad Helped Invent the First Mac
The Untold Story of How My Dad Helped Invent the First Mac Jef Raskin, my father, helped develop the Macintosh, and I was recently looking at some of his old documents and came across his February 16, 1981 memo detailing the genesis of the Macintosh. It was written in reaction to Steve Jobs taking over […]
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In the weeks after Color’s belly flop last spring, friends and colleagues were concerned that Nguyen might be humiliated, or devastated, or at least very stressed out by the $41 million of venture money invested in his failed product. But Nguyen understands the arithmetic of Silicon Valley, and anyway he isn’t one to reflect. “I […]
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Top 5 #Longreads of the Week: New York Magazine, Texas Monthly, Fast Company, The Rumpus, The New Yorker, and a guest pick from Evan Ratliff from The Atavist.
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To many, Milner’s success is not just too much and too fast in a land of too much and too fast but … but … and here people start to petulantly phumpher … somehow unfair: Here’s an outsider who has handed out money at outrageously founder-friendly terms—paying huge amounts for relatively small stakes, essentially buying […]
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Top 5 #Longreads of the Week: St. Petersburg Times, The New Republic, Deadspin, Capital New York, Tod Kelly, plus a guest pick from David Lidsky, articles editor at Fast Company.
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Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]
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Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]
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Lapham’s Quarterly Editor Michelle Legro: My Top 5 Longreads of 2011
Michelle Legro, longtime Longreader, is an editor at Lapham’s Quarterly. *** “The Age of Mechanical Reproduction,” by Paul Ford (The Morning News) I doubt there are many people that will remember the December blizzard of 2010 better than Paul Ford, limping through the snow with his wife to their IVF procedure without any form of transportation […]
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Matthias Rascher: My Top 5 Longreads of 2011
Matthias Rascher teaches English and History at a high school in northern Bavaria, Germany. In his free time he scours the web for good links and posts the best finds on Twitter. He is also a longtime contributor to the #Longreads community and an author for Open Culture. *** • “The Possibilian: David Eagleman and […]
