Posted inNonfiction, Quotes

How In-N-Out Withstood Competition By Not Changing Anything and Taking Care of Employees

Under her three-year tenure, In‑N‑Out has expanded—cautiously—into Texas, a move she says has been in the works for a decade. That foray brought one rare, considerably less-than-daring change to the company’s formula: It added iced sweet tea to the menu. “We knew that everybody loves sweet tea there,” Snyder explains. “It’s not that hard. We […]

Posted inUncategorized

A startup keeps searching for its winning formula: While their neighbors toiled away, building unglamorous businesses, Justin.tv’s March 19, 2007, launch became an immediate sensation. The San Francisco Chronicle did a front-page story. Ann Curry, in an excruciating Today show interview, lectured Kan. “Fame, I have to tell you, Justin, has a price,” she said. […]

Posted inEditor's Pick

Sex, Drugs and Video Games

[Site not safe for work] A profile of Nolan Bushnell, the entrepreneur behind Atari and Chuck E. Cheese: “With Atari on the brink, Bushnell had to dig himself out of his hole fast. He hatched a business philosophy that became his guiding principle: the meta-game. Knowing Atari’s hardware was being copied by competitors, Bushnell began […]

Posted inEditor's Pick

Inside Groupon: The Truth About The World’s Most Controversial Company

Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]

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