“The humble bar of soap used to define the American way. Now it’s dying. I will not let it go down without a fight.”
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How America Got Its Baby Back, Baby Back, Baby Back
“Chili’s was once a relic of the ’90s. Then it blew past its competitors—and conquered casual American dining. In its Texas test kitchen, I saw how.”
The Last Days of the Rainbow Warrior
“In 1985, a group of spies had a target—and a plan. It turned into one of the most sensationally botched crimes of the century.”
What Was A Heartbreaking Work of Staggering Genius?
“Dave Eggers wrote a remarkable memoir, but its afterlife was even more extraordinary.”
Totally Cooked
“We picked the 25 most important recipes of the past century. Then I spent one month cooking every single one. I was not prepared.”
Huge in Palm Springs
“An unlikely statue has become a rich-person controversy for the ages. In the California desert, I found out why.”
The Strange Saga of ‘The Gods Must Be Crazy’
“The racist 1980s comedy broke box-office records worldwide—then promptly disappeared. The story behind it is revealing.”
The Case for Hanging Out
“There’s a growing crisis in our social lives. Could the cure be this simple?”
The Top 5 Longreads of the Week
This week we’re recommending stories by Moira Donegan, Danyel Smith, Dan Kois, Michael Aylwin, and Becky Ferreira.
Rod McKuen Was the Bestselling Poet in American History. What Happened?
“He sold 60 million books and 100 million records. Why was he forgotten?”

