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The Cobra in the Can and other Shenanigans at LAX

At LAX, a can of Pringles may contain something other than potato chips. You have been warned. (Getty Images)

Snakes in Pringles cans? Security checks for a robot with a passport? As Brandon Presser reports for Bloomberg, that and more has happened at LAX, America’s busiest airport of origin.

“I truly thought I had seen it all until I got a call that there was a person who had seemingly passed away while waiting to clear security,” says Keith Jeffries, LAX’s federal security director. In actuality, the old man had died earlier, and his family bought him a plane ticket, strapped him into a wheelchair, and tried to sneak him back to his native Mexico for burial. Turns out, it’s not as unusual as it sounds—a one-way flight can be substantially cheaper than shipping a corpse. But these cases don’t make it to the gate; ultimately, they get processed by the LAPD and turned over to the county coroner.

One nonliving passenger did make it through security—with everyone’s approval. In December 2014, LAX was the first airport to have a humanoid robot come through. “Athena” had a ticket to Frankfurt, two human escorts, and a proper German passport. And in case you’re wondering, she sat in premium economy, though her functions were turned off during flight. (She didn’t have an airplane mode, apparently.)

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Nine Secrets I Never Knew About Airports Until I Worked at LAX

Longreads Pick

Snakes in Pringles cans? Security checks for a robot with a passport? As Brandon Presser reports for Bloomberg, that and more has happened at LAX, America’s busiest airport of origin.

Source: Bloomberg
Published: Nov 22, 2019
Length: 10 minutes (2,592 words)

The Great Fiber-Optic Fraudster of Alaska

Getty Images

Why secure actual signatures from partners on multi-million dollar contracts to install fiber-optic cable at the bottom of the Arctic Ocean when you can just forge them? At Bloomberg Businessweek, Austin Carr reports on scam-artist extraordinaire Elizabeth Pierce, the former CEO of Quintillion Subsea Holdings LLC. Pierce created fictitious contracts to fund an Anchorage telecom startup, fleecing investors for a billion dollars before getting caught.

Arctic fiber has been an entrepreneurial fantasy for decades. Soaring demand for broadband helped drive companies, including Google, Facebook, and Amazon.com, to spend tons on high-speed underwater cables that keep customers watching Netflix and YouTube with minimal delay. But many of those lines run in parallel in the Atlantic and Pacific along well-established ocean routes, leaving the world’s internet vulnerable to earthquakes, sabotage, and other disasters both natural and human-made. A trans-Arctic route would help protect against that while offering a more direct path, potentially making internet speeds much faster.

Pierce scribbled her first forged signatures on contracts with the Matanuska Telephone Association, which services south-central Alaskan towns such as Wasilla, in May and June 2015. Although Matanuska CEO Greg Berberich had been reluctant to strike a deal, Pierce assured her investors in New York in an email that Berberich was “nervous but very committed.” The next day she uploaded a contract, worth hundreds of millions of dollars, with what looked like Berberich’s signature to a personal Google Drive account she shared with Murphy, the CIP managing director. Pierce also said she was close to locking in another gigantic sale with the nonprofit Arctic Slope Telephone Association Cooperative, whose customers include residents of remote Inupiat communities and the city of Utqiagvik. Soon she sent Murphy a contract with a phony version of the Arctic Slope CEO’s signature, too.

Pierce executed similar deceptions at least eight times, and the fraudulent contracts totaled more than $1 billion, according to court filings. Sometimes she completely fabricated deals; other times she negotiated real contracts, then changed key pages with more favorable terms.

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McDonald’s Starts Serving McTech to Survive in the Modern Age

McDonald's arches under renovation. (VCG/VCG via Getty Images)

In a fascinating story about food and innovation for Bloomburg Businessweek, Thomas Buckley and Leslie Patton write about how McDonald’s CEO Steve Easterbrook has been implementing some revolutionary changes to the fast food chain’s business model. Easterbrook wants, they say, “to reclaim the company’s image as a beacon of innovation, a designation McDonald’s hasn’t enjoyed since roughly the Truman administration.” Despite pushback from some franchise owners, the multibillion dollar company is trying to pull customers back from places like Five Guys and Chipotle by adding Uber Eats, item customization, and hoping to remake stores into data harvesting systems. To show how these programs fit into the company’s history, the authors describe the technological innovations that allowed McDonald’s to expand from a single tiny California burger stand into a titanic brand that feeds 1% of the human population. Even if you don’t eat at McDonald’s, it’s interesting to read about the struggles of a seemingly ever-present global brand that, like Coke and Nestle, has shaped the health of our species, and diluted many countries’ regional identity to a form as dull and predictable as the pink slime that becomes a chicken nugget. Now the challenge is for McDonald’s to rebuild itself into what the authors call “the Amazon of excess sodium.”

Easterbrook’s strategy so far has been vindicated by the numbers. That tailwind is breathing new life into the business. Strong drives 40 miles from his home in Aurora, Ill., every morning to be at his desk by 6 a.m., where he and a handful of other masochistic early risers blast rousing tunes by Journey or Adele on a Bose sound system to get the day going. It’s a routine they began after moving into the new head office, a $250 million building replete with sofa pods in the red and yellow McDonald’s color scheme, an amphitheater, rooftop terraces, and thousands of antique and modern Happy Meal toys locked inside cased glass like priceless museum specimens. Easterbrook opened the office in June of last year in a bid to attract young, tech-forward talent.

In March, McDonald’s acquired artificial intelligence startup Dynamic Yield, headquartered in New York and Tel Aviv, for $300 million—the company’s largest acquisition in 20 years. The burger chain had been testing the machine learning software on drive-thrus at four restaurants in Florida, where screens automatically updated with different items based on the time of day, restaurant traffic, weather, and trending purchases at comparable locations. That technology has been deployed at 8,000 McDonald’s and counting, with plans to be in almost all drive-thrus in the U.S. and Australia by the end of the year, Easterbrook says. The deal signaled an ambition to align the chain with the same predictive algorithms that power impulsive purchasing on Amazon.com or streaming preferences on Netflix. In April, McDonald’s acquired a minority stake in New Zealand-based mobile app vendor Plexure Group Ltd., which helps restaurants engage with diners on their phone with tailored offerings and loyalty programs. The effort falls into the consumer-goods industry’s wider trend toward micromarketing, which has proved effective in driving sales.

In early September, McDonald’s said it was buying Silicon Valley startup Apprente Inc., a developer of voice-recognition technology. The idea is to help speed up lines by eventually having a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. The deal for Apprente is McDonald’s third such investment in a technology business in the past six months as the company shakes off a tamer takeover strategy that for decades had focused on buying and selling restaurants from or to operators. McDonald’s is pursuing this new business model even as the latest burger trends steal the buzz from its offerings. Beyond fashionable vegan patties, a new and daunting foe is the fried chicken sandwich at Popeyes Louisiana Kitchen (a Miami-based chain owned by the same company that controls Burger King), which became a national obsession when it was introduced in the U.S. in August.

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Grow Up

Spencer Platt / Getty, Illustration by Homestead Studio

Soraya Roberts | Longreads | September 2019 |  8 minutes (2,168 words)

There’s a scene not quite midway through Mermaids, the ’60s-set coming-of-age drama starring Cher and Winona Ryder in which the mom acts like a kid and the kid acts like a mom, where Ryder is walking through her small town just after JFK has been assassinated. She passes adult after adult, each of them staring at the ground, shell-shocked, mourning. Then she comes across a bunch of children playing in some dead leaves and her voiceover breaks the silence: “It feels like there isn’t a single adult left on the entire planet.”

No kidding. I’m an adult but that is exactly how I feel right now, and it must be worse for kids: For Mari Copeny, now 11, as she sits cross-legged, alone, holding up a sign: flint mi has been without clean water since april 24th, 2014. For Autumn Peltier, now 14, the First Nations Canadian who confronted Prime Minister Justin Trudeau in 2016 about his continued support of oil pipelines: “People my age are starting to notice how adults are treating the planet.” For the tens of thousands of students in Hong Kong who attended demonstrations instead of their first day of school in order to stand up for democracy amid violent protests. With no future, there’s no need to go to class, one sign read. For the sea of kids who took part in the March For Our Lives to call for U.S. gun legislation in the wake of a cascading number of school shootings. For all the children who continue to strike alongside Greta Thunberg, the 16-year-old Swedish climate activist initially inspired not by the adults finally taking action, but by the kids calling out their inaction.

Most of these people can’t vote, remember. Imagine how that must feel. Imagine knowing what to do but not being able to do it. Imagine how frustrating that must be, how powerless. Now imagine being the person who can do it. And imagine laughing instead. Asked for her message to world leaders at the U.N. Climate Action Summit in New York earlier this week, Thunberg said, “My message is that we’ll be watching you.” Delighted, the audience laughed and clapped. How adorable! But Thunberg remained stone-faced. Then her eyes reddened, then she started to cry. “I should be back in school on the other side of the ocean,” she seethed. “Yet you all come to us young people for hope? How dare you!” Her anger came from knowing that, despite sounding scientists’ climate alarm for the millionth time, there would be no solution, because, “you are still not mature enough to tell it like it is.” And this is where it’s at right now as we face the end: The children, who have no power, are the only ones who know what to do with it. Read more…

Climate Messaging: A Case for Negativity

A home on stilts sits amidst coastal waters and marshlands along Louisiana Highway 1 on August 24, 2019 in Grand Isle, Louisiana. Since the 1930s, Louisiana has lost over 2,000 square miles of land and wetlands, an area roughly the size of Delaware. (Photo by Drew Angerer/Getty Images)

Rebecca McCarthy | Longreads | September 2019 | 14 minutes (3,656 words)

An ex-boyfriend once told me that if someone were to make a movie about his life it would begin with a pregnant woman riding a Coke machine out of a hurricane. That woman was his grandmother, pregnant with his dad during Hurricane Audrey, which killed at least 416 people, spawned 23 tornadoes inland, and effectively destroyed Cameron Parish — currently the largest parish in Louisiana and one of the least populated. Cameron was hit again in 2005 by Hurricane Rita, which wiped out my ex-boyfriend’s house, and then again in 2008 by Hurricane Ike. It was in the news more recently when it was revealed the area has the highest percentage of climate change skeptics in the country.

I was indignant, not about the polling but about the way it was presented. The economy down there is heavily reliant on shrimping and oil. Young people generally move forty miles north up to the city of Lake Charles in Calcasieu Parish and the land in Cameron is forecast to be some of the first in the United States to disappear into the sea — a much-cited football field of the state is lost to the Gulf of Mexico every hour and the land is turning to lace. It’s not that people in Cameron are just supernaturally stupid, I said to this ex-boyfriend over the phone, the problem is that most everyone who had the means and believes in climate change has already left. He’s a coastal engineer working on a project to restore the state’s wetlands, so it’s not like he’s indifferent to this, but he told me not to get worked up.

“We are stupid,” he said. Read more…

What Should Universal Basic Income Look Like?

Anthony Bradshaw / Getty

Livia Gershon | Longreads | September 2019 | 9 minutes (2,264 words)

Andrew Yang, presidential candidate, serial entrepreneur, and icon of Silicon Valley futurism, has a vision. As you know if you’ve ever heard his name, Yang supports a universal basic income, $1,000 a month paid by the government to every American citizen, from part-time baristas to millionaire bond traders. To Yang, the UBI, as it’s called, is the answer to nearly every question about the economy. For out-of-work machinists, it’s a cushion that would make it possible to reorient to a new job. For would-be entrepreneurs, it’s the cost of ramen and a bed while they hustle to get off the ground. For stay-at-home parents, it’s recognition and support for crucial unpaid labor. For down-on-their-luck towns, it’s an economic stimulus plan.

“This is the trickle up economy from our people, families, and communities—up,” Yang told Face the Nation in August. “It will create over two million new jobs in our communities because the money will go right into local mainstream businesses, to car repairs, daycare expenses, Little League sign-ups.” Read more…

How Google Discovered the Value of Surveillance

A close-up of a human eye on an IBM computer monitor, 1983. (Photo by Alfred Gescheidt/Getty Images)

Shoshana Zuboff | An excerpt adapted from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power | PublicAffairs | 2019 | 23 minutes (6,281 words)

 

In 2000 a group of computer scientists and engineers at Georgia Tech collaborated on a project called the “Aware Home.” It was meant to be a “living laboratory” for the study of “ubiquitous computing.” They imagined a “human-home symbiosis” in which many animate and inanimate processes would be captured by an elaborate network of “context aware sensors” embedded in the house and by wearable computers worn by the home’s occupants. The design called for an “automated wireless collaboration” between the platform that hosted personal information from the occupants’ wearables and a second one that hosted the environmental information from the sensors.

There were three working assumptions: first, the scientists and engineers understood that the new data systems would produce an entirely new knowledge domain. Second, it was assumed that the rights to that new knowledge and the power to use it to improve one’s life would belong exclusively to the people who live in the house. Third, the team assumed that for all of its digital wizardry, the Aware Home would take its place as a modern incarnation of the ancient conventions that understand “home” as the private sanctuary of those who dwell within its walls.

All of this was expressed in the engineering plan. It emphasized trust, simplicity, the sovereignty of the individual, and the inviolability of the home as a private domain. The Aware Home information system was imagined as a simple “closed loop” with only two nodes and controlled entirely by the home’s occupants. Because the house would be “constantly monitoring the occupants’ whereabouts and activities…even tracing its inhabitants’ medical conditions,” the team concluded, “there is a clear need to give the occupants knowledge and control of the distribution of this information.” All the information was to be stored on the occupants’ wearable computers “to insure the privacy of an individual’s information.”

By 2018, the global “smart-home” market was valued at $36 billion and expected to reach $151 billion by 2023. The numbers betray an earthquake beneath their surface. Consider just one smart-home device: the Nest thermostat, which was made by a company that was owned by Alphabet, the Google holding company, and then merged with Google in 2018. The Nest thermostat does many things imagined in the Aware Home. It collects data about its uses and environment. It uses motion sensors and computation to “learn” the behaviors of a home’s inhabitants. Nest’s apps can gather data from other connected products such as cars, ovens, fitness trackers, and beds. Such systems can, for example, trigger lights if an anomalous motion is detected, signal video and audio recording, and even send notifications to homeowners or others. As a result of the merger with Google, the thermostat, like other Nest products, will be built with Google’s artificial intelligence capabilities, including its personal digital “assistant.” Like the Aware Home, the thermostat and its brethren devices create immense new stores of knowledge and therefore new power — but for whom? Read more…

Washington D.C.’s New Media Landscape Is Niche

AP Photo/Pablo Martinez Monsivais

When young writers dream of becoming journalists, how many envision themselves writing for trade magazines like American Shipper and Onion World? I used to work at a tea company which bagged its own tea, and it always amused me when our new issue of a heavy machinery trade mag arrived in the mail. It turns out, those niche publications are now far more stable, and often more lucrative, than most of the mainstream papers and magazines. Why was I laughing? I had to work at a tea shop to make a living as a writer.

At The Washington Post, Scott Nover takes us to Capitol Hill, where reporters for niche publications now outnumber reporters for the mainstream publications most of us associate with journalism. These reporters have specialties, from agriculture to medical devices, and their work caters to specialists whose particular interests are influenced by what happens on the Hill, and who are willing to pay top dollar for niche news. Besides making certain types of information more expensive, how has this changed other aspects of the media landscape?

Mainstream news organizations in search of new revenue streams have also moved into specialized coverage and research. In 2017, Digiday reported that Politico Pro — Politico’s subscription-based news and intelligence service — had 20,000 paying subscribers and accounted for half of Politico’s total revenue. In 2011, Bloomberg bought the Bureau of National Affairs, a trade publisher, and rebranded it as Bloomberg BNA; Business Insider launched Business Insider Intelligence in 2012.

When industry is the primary audience, the priorities for reporters can be different from those of mainstream journalists. Ferdous Al-Faruque, who goes by Danny, works for Medtech Insight, an industry trade outlet published by the British company Informa. “A large part of our audience are medical device companies. So their regulatory officers, their CEOs [and] various executives will read our stuff in order to know what is FDA thinking, what is FDA doing, how does this impact our business,” he told me. “The way I always try to remember this is if my articles are not, in some way, making money for the medical device industry, I’m not doing my job because what I write needs to somehow fill their business strategy.” He stressed, though, that the approach doesn’t guarantee favorable coverage. “Even though we might lose a major client because they don’t like what we write … we have to do it because it’s not about them,” he says. “It’s about our credibility.”

Some observers argue that the growing ranks of the trade press do contribute, albeit indirectly, to broader accountability journalism. At an Association for Education in Journalism and Mass Communication conference in August, Usher and her colleague Yee Man Margaret Ng presented their research on social-media conversations between trade journalists in D.C. “What these trade folks are doing, especially on Twitter, is raising [the] alarm when [an] alarm needs to be raised,” Usher told me. “Or they’re covering something in a way that allows more mainstream … journalists to basically survey a sector they would otherwise not pay attention to.”

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Putin’s Rasputin

St. Basil's Cathedral in Red Square; Moscow, Russia. (Rickson Liebano/Getty)

Amos Barshad | An excerpt adapted from No One Man Should Have All That Power: How Rasputins Manipulate the World | Harry N. Abrams | 17 minutes (4,490 words)

 

In the lobby of a heavy-stone building in central Moscow, I’m greeted by a friendly young woman in a pantsuit who, she explains, is working “in the field of geopolitics.” She takes me to the security desk, where my passport is carefully, minutely inspected before I’m granted access. As we head upstairs the woman slowly whispers a joke: “This is what will save us from the terrorists.”

We walk down a long, high hallway that looks or bare or unfinished or forgotten, like maybe someone was planning on shutting down this wing of the office but never got around to it. There are linoleum floors, cracking and peeling, and bits of mismatched tile in the style of sixties Americana. Rank-and-file office clerks shuffle through, and no one pays attention to a faint buzzing emanating from somewhere near.

We stop in front of a heavy wooden door. Inside is Aleksandr Dugin.

The man is an ideologue with a convoluted, bizarre, unsettling worldview. He believes the world is divided into two spheres of influence — sea powers, which he calls Eternal Carthage, and land powers, which he calls Eternal Rome. He believes it has always been so. Today, those spheres are represented by America, the Carthage, and Russia, the Rome. He believes that Carthage and Rome are locked in a forever war that will only end with the destruction of one or the other. Read more…