Top 5 #Longreads of the Week: Sports Illustrated, Bloomberg Businessweek, Reuters, Popular Science, City Pages Minneapolis, a fiction pick, plus a guest pick from Jason Boog.
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Inside CEO Dick Costolo’s efforts to perfect the company’s revenue model and compete with Google and Facebook for ad dollars: Twitter still makes money with licensing deals—Microsoft pays to get a real-time feed of tweets for its search engine, Bing. But Costolo firmly established the company’s primary identity as a communications tool that lets advertisers […]
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Featured Longreader: Author Danyel Smith. See her story picks from Bloomberg News, The Atlantic, Esquire, plus more on her longreads page.
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Featured Longreader: Luke Hackney, writer/designer. See his story picks from Bloomberg Businessweek, The New Yorker, The Nation, plus more on his #longreads page.
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The story of “the world’s most notorious weapons trafficker”: The longer we sat in the small, musty room, the more the tempered side of Bout’s personality receded. I asked whether he felt any remorse. “I did nothing in my mind that qualifies as a crime,” he replied. “Sure, I was doing transportation of arms,” he […]
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Inside the making of a hit pop song—or hundreds of them. Stargate and Ester Dean are a producer-“top-liner” team that helps write hits for stars like Rihanna: “The first sounds Dean uttered were subverbal—na-na-na and ba-ba-ba—and recalled her hooks for Rihanna. Then came disjointed words, culled from her phone—’taking control … never die tonight … […]
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Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money: At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of […]
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Steve Jobs pledged to go “thermonuclear” in Apple’s battle against Google’s Android and device manufacturers like Samsung who he claimed ripped off the iPhone and iPad designs. But bringing a patent fight to court comes with significant risks: Several Asian manufacturers were noodling around with similar-looking rectangular smartphones before the iPhone came to market. Tipping […]
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Coming Monday, May 14th: Bloomberg Businessweek and Longreads present “Behind the Tech Longreads”: A night of storytelling featuring Felix Gillette, Sheelah Kolhatkar, Brad Stone, Ashlee Vance and editor Josh Tyrangiel. Housing Works Bookstore Cafe, Manhattan, 7 p.m., Free admission RSVP on our Facebook Page
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What the Facebook founder did to outmaneuver his competitors, and the challenges he faces to keep employees motivated and investors happy after the IPO: One area Facebook will have to prove itself in is mobile. Earlier this month, it amended its public filings with the SEC to disclose that it doesn’t collect any meaningful revenue […]
