Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money: 

At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of the list. A BuzzFeed visitor with an appetite for ’90s nostalgia could scroll down, gawk at the 48 retro images, read the deadpan captions, recall Bob Saget, Tipper Gore, and Scottie Pippen, laugh at the crazy fashion, and resurface to the present day in a matter of minutes. It racked up 1.2 million page views.

“BuzzFeed, the Ad Model for the Facebook Era?” — Felix Gillette, Bloomberg Businessweek

See also: “Can CollegeHumor’s Ricky Van Veen Turn Viral Funny into the Future of TV?” — Adam Sternbergh, New York magazine, Dec. 13, 2010