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After the Immigration and Nationality Act of 1965 opened the door to consistent migration from South Korea, Korean greengrocers, with their neat stacks of canned goods and their “stoop line” (sidewalk) spreads of apples, oranges, and flowers, became ubiquitous in the city, particularly in blighted and dangerous neighborhoods lacking regular grocers. But more recently, these […]

Jef Raskin, my father, helped develop the Macintosh, and I was recently looking at some of his old documents and came across his February 16, 1981 memo detailing the genesis of the Macintosh. It was written in reaction to Steve Jobs taking over managing hardware development. Reading through it, I was struck by a number […]

“Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet—basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to […]

Ask Apple CEO Steve Jobs about it, and he’ll tell you an instructive little story. Call it the Parable of the Concept Car. “Here’s what you find at a lot of companies,” he says. “You know how you see a show car, and it’s really cool, and then four years later you see the production […]

Steve Jobs, Apple’s ailing CEO, is scheduled to return to work this month after a six-month leave, but investors are feeling skittish.

I was recently in Vancouver Canada for a week, considering moving there, when my friend Ariel Hyatt said, “You have to meet this amazing guy Tom Williams. He got hired by Apple when he was only 14. I think the company had to, like, legally adopt him to do it. He’s a go-getter like you. […]

“We presented two versions of the logo. One with and one without the bite. Just in case he thought the bite was too cute. Fortunately he went with the one that gave it the most personality with the bite. Frankly it was a no brainer and you would miss the mark if you don’t show […]

The odd recording session in March was one very small contribution to what Apple Corps — the company still controlled by Paul McCartney, Ringo Starr and the widows of John Lennon and George Harrison — hopes will be the most deeply immersive way ever of experiencing the music and the mythology of the Beatles. The […]