Posted inNonfiction, Quotes

The People Who Get Woken Up at 2am When Bob Ballard Finds Something on the Ocean Floor

73-year-old ocean explorer Bob Ballard discovered the wreck of the Titanic 30 years ago, and he hasn’t stopped exploring the ocean floor since. In a recent piece for Popular Mechanics, Ryan D’Agostino profiled Ballard and the research aboard his ship Nautilus (a 211-foot former East German research vessel that carries seventeen crew and thirty-one scientists and operations specialists). But what […]

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Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall

In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]

Posted inNonfiction, Quotes

What Is an Authentic Greek Salad?

At The Awl, Dan Nosowitz writes about the history and singular charms of what’s called the “Greek salad,” and about the slippery nature of authenticity. After the financial agreement Greece recently signed with its creditors, it’s a good time to be reminded of the strength of Greek’s handiwork with greens, veggies and herbs, and their influence […]

Posted inNonfiction, Quotes

The History of Weak American Beer

In The Atlantic, Joe Pinsker writes about the historical conditions that shaped the flavor and body of America’s popular commercial brews. Like the cultural melting pot of America itself, various factors, including market forces, thirsty laborers, WWII rationing, religious movements and the idea of temperance all thinned our big brand beers into the light, offensively […]

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