Climate Messaging: A Case for Negativity

Rebecca McCarthy | Longreads | September 2019 | 14 minutes (3,656 words)
An ex-boyfriend once told me that if someone were to make a movie about his life it would begin with a pregnant woman riding a Coke machine out of a hurricane. That woman was his grandmother, pregnant with his dad during Hurricane Audrey, which killed at least 416 people, spawned 23 tornadoes inland, and effectively destroyed Cameron Parish — currently the largest parish in Louisiana and one of the least populated. Cameron was hit again in 2005 by Hurricane Rita, which wiped out my ex-boyfriend’s house, and then again in 2008 by Hurricane Ike. It was in the news more recently when it was revealed the area has the highest percentage of climate change skeptics in the country.
I was indignant, not about the polling but about the way it was presented. The economy down there is heavily reliant on shrimping and oil. Young people generally move forty miles north up to the city of Lake Charles in Calcasieu Parish and the land in Cameron is forecast to be some of the first in the United States to disappear into the sea — a much-cited football field of the state is lost to the Gulf of Mexico every hour and the land is turning to lace. It’s not that people in Cameron are just supernaturally stupid, I said to this ex-boyfriend over the phone, the problem is that most everyone who had the means and believes in climate change has already left. He’s a coastal engineer working on a project to restore the state’s wetlands, so it’s not like he’s indifferent to this, but he told me not to get worked up.
“We are stupid,” he said. Read more…