Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]
heymarkarms
Posted inNonfiction, Reading List
The 2014 Pulitzer Prize Winners
This year’s Pulitzer Prize winners are out: The Washington Post and The Guardian shared a Pulitzer for public service for their reporting on the Edward Snowden leaks and widespread NSA surveillance, the Boston Globe was honored for its coverage of the Boston Marathon bombing, Chris Hamby of the Center for Public Integrity won for his black […]
Posted inNonfiction, Quotes
Spiraling Debt, Mortgages and the Two-Income Family
Warren believes that the two-income family has contributed to the bankruptcy rate. “For middle-class families, the most important part of the safety net for generations has been the stay-at-home mother,” Warren and her daughter, Amelia Warren Tyagi, wrote in “The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke” (2003), a book aimed at […]
Posted inNonfiction, Quotes
Why Soda First Became Popular: It Wasn't Just the Cocaine
“Recipes I’ve seen suggest it was about 0.01 grams of cocaine used in fountain sodas. That’s about a tenth of a line of coke,” he says. “It’s hard to be sure, but I don’t think it would’ve given people a massive high. It would definitely be enough to have some kind of effect, probably stronger […]
Posted inNonfiction, Quotes
'It Will Change the Way We Think About Society and the Way We Do Economics'
Paul Krugman, in the New York Review of Books, on Capital in the Twenty-First Century, the new book from Thomas Piketty, professor at the Paris School of Economics: It therefore came as a revelation when Piketty and his colleagues showed that incomes of the now famous “one percent,” and of even narrower groups, are actually […]
Posted inLongreads News
Longreads Is Joining the Automattic Family
This month, Longreads is celebrating its fifth anniversary. I started this service in April 2009, and it has grown into an incredible global community of readers, writers and publishers. Together, we helped create a thriving ecosystem for longform storytelling and helped reverse the myth that the Internet has shortened attention spans or diminished our appetite […]
Posted inLongreads News
Longreads Is Joining the Automattic Family
This month, Longreads is celebrating its fifth anniversary. I started this service in April 2009, and it has grown into an incredible global community of readers, writers and publishers. Together, we helped create a thriving ecosystem for longform storytelling and helped reverse the myth that the Internet has shortened attention spans or diminished our appetite […]
Posted inNonfiction, Quotes
Netscape, 20 Years Later
Chris Wilson: I still remember the very first time I got HTML content pulled over the network through Libwww and I was displaying it on my debugging monitor in my office at NCSA with Jon Mittelhauser sitting over my shoulder looking at it, and thinking that was amazing. I knew that it was going to […]
Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]