Amelia Schonbek | Longreads and The Awl | August 2016 | 28 minutes (7,065 words)
On a bright afternoon in October 2013, Madeline Gins walked into the office of her architecture practice, in an unrestored loft building on the edge of SoHo, slightly out of breath. Before she arrived, the space—a large open room occupying the fourth floor of the building—had been so still that it was almost possible to forget about the two architects staring into computer screens near the back windows. Gins entered, and the atmosphere began to buzz.
“Is Joke here?” she called out, referring to her project manager — a Dutch architect named Johanna Post — by her nickname (pronounced yo-ka). Post had stepped out, but another colleague informed Gins that she would return before their next meeting. Gins exhaled and nodded. She and the small staff of architects who work in her office, called the Reversible Destiny Foundation, had been in a state of heightened urgency for months. They were rushing to complete a new project, commissioned by the high-fashion store Dover Street Market, which would soon open a location in a Beaux-Arts building in Manhattan’s East 30s. The facade would remain unchanged, but the interior would become a mish-mash, combining the work of a number of different artists and architects. Gins would build a large covered stairway connecting the building’s open-plan third floor to the mezzanine above. But Dover Street had given Gins far less space to work with than she initially thought she would have; her team was scrambling to make sure the project would both live up to her standards and be able to fit.
Assured that preparations for the meeting were under control, Gins walked over to a large table near the front of the room, stacked high with books and papers. In the center, a heavy glass orb sat on top of a slender vase; next to it was a fish tank filled with neon bouncy balls. The wall nearby was plastered with renderings of a project called the Reversible Destiny Healing Fun House. From a distance, it looked like a cluster of spheres and tubes, painted in red, pink, yellow, and blue. The interior view showed that these structures were hollowed out, and that together they formed the walls of the building, surrounding a big open room filled with mountainous, rammed-earth terrain. “Here, feel this,” Gins said as she sat down at the table, tossing me a piece of fluffy yellow stuff. “It’s natural sponge.” It had been a couple weeks since I’d first met Gins, and I asked her how she’d been. “Ummm.” She thought for a moment. “I’ve been everything.”
Gins, in her early seventies, gave the impression of a child trying to impersonate her grandmother: her blonde hair was fastened in pigtails, and her small frame was draped in too-big clothes in shades of deep red. Her face was clear-eyed and rosy, even as wrinkles rippled across her cheeks. She exhaled again. “You know, I have huge responsibilities,” she continued. “Pressing ones.” Most architects generally want to design comfortable, visually interesting buildings for their clients. Gins found that aspiration boring. Instead, her goal was to build spaces that would keep people from dying.
According to Gins’s elaborate theory of Reversible Destiny, developed over the course of a forty-five-year collaboration with her husband and artistic partner, Shusaku Arakawa, death may not in fact be inevitable. People are lulled into believing it is because they focus only on what has come before — the “thus-far obligatory downhill course of life,” according to Gins. Their brightly colored, disorienting dreamworlds, which look more like surrealist playgrounds than traditional buildings, are intended to jolt people out of their normal routines and force them to move through life differently. If people are unable to fall back on their physical and mental habits, Gins and Arakawa said, they will be open to new ideas, including the possibility that they can lengthen their lives and, eventually, resist death entirely. Read more…