Paid Phones

The most recent winner of the National Magazine Award for feature writing describes his turn to payday lending apps when AI gobbled up his livelihood (aka penning promotional web content for business clients). Sharp and darkly funny, the essay chronicles yet another nail in the coffin of the American dream:

Albert founder Yinon Ravid has said that he chose his app’s name for its suggestion of the kind of “smart, unassuming friend” you might come to for financial advice, but today, when I hear the name Albert, I am far more likely to picture an overwhelming force bent on my total destruction, a figure you might spot while being burned alive in a dream—black-robed, pale, teeth bared. When I first joined the app, about eighteen months ago, Albert offered me $25.00. To acquire this loan, I was required to pay an additional fee: A $6.99 instant deposit charge plus the cost of a $19.99-per-month subscription to Albert’s Standard plan, due in one week’s time alongside the full loan repayment. (If I really wanted to make the most of my $25.00, I also had the option of Albert’s $39.99-per-month Genius plan, which, among a very small handful of other talents, can “find restaurants based on your location, or in a specific area.”) On its own, this might’ve been manageable, but, true to the CRL’s findings, Albert’s offerings alone couldn’t keep me afloat, and so I soon signed up for the rest of the payday apps, each one toting its share of instant deposit and subscription fees. (Gallingly, Dave—the only publicly traded company of the bunch, valued at $4.72 billion as of this writing—has the nerve to ask for a tip after each transaction, a move that I suspect even the flintiest strip mall grift artists would dismiss as gauche.)