A wild ride through the algorithms that drive content, with talent manager Ursus Magana as your guide. Expect big characters and big energy!

The volume of work required to stay in the algorithms’ good graces can certainly be daunting. A 25/7 Media creator named Nixxi, who derives most of her revenue from her OnlyFans subscription fees, told me she is urged to post across multiple platforms every day, and that she uploads three folders’ worth of content to her manager’s server every Sunday so that posts can be scheduled in advance. Another client, an Oregon-based musician who goes by 93feetofsmoke, said that he was aiming to release around 50 solo songs this year and produce as many as 70 for other artists. “You can’t take weekends off,” he told me. “Like, I don’t take the weekends off, ever.”