Matthew Gault attends the 21st Annual Mr. National Landlord Convention, a conference in St. Louis where landlords gather, commiserate, and pitch and sell tips and tricks to each other. If you’ve ever wondered what 200 landlords come together to talk about, Gault’s insider’s look paints an interesting picture.

There was something deeply American about all of this—a push to acquire more, be more, get more. Every presenter had a hustle, something to sell: a book, a program, a key that will help unlock your potential landlording powers. All you have to do is cut them a check for around $1,997.

Cheri Lucas Rowlands

Cheri has been an editor at Longreads since 2014. She's currently based in the San Francisco Bay Area.