There’s no Amazon same-day delivery service for people living on the remote islands of French Polynesia, so locals launched their own e-commerce business and courier service to fill the gap.
HM Coursier Express initially delivered anywhere: within Tahiti, to other islands, and also abroad. In the first year, Henriou built up a client base of Tahitians in France, including many serving in the military. They wanted products from home: Arnott’s Sao crackers, canned corned beef, and clothing from Tahitian brands like Hinano and Enjoy Life. Henriou soon realized, however, that sending abroad wasn’t sustainable; the shipping often cost much more than the products themselves, and the fee that HM Coursier Express charged barely covered his overheads.
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